The popularity of meal delivery services has been on the rise in Western Asia in recent years, with several factors contributing to this trend.
Customer preferences: One reason for the growth in the meal delivery market is the increasing demand for convenience and time-saving solutions. Busy lifestyles and long working hours have made it difficult for many people to prepare meals at home, leading them to turn to meal delivery services for quick and easy options. Additionally, the COVID-19 pandemic has further accelerated this trend, as more people are staying at home and avoiding crowded places like restaurants.
Trends in the market: The meal delivery market in Western Asia is becoming increasingly competitive, with several new players entering the market in recent years. As a result, there is a growing focus on innovation and differentiation, as companies seek to stand out in a crowded market. One trend that has emerged is the use of technology to improve the customer experience, such as through mobile apps that allow customers to easily order and track their meals. Another trend is the expansion of meal delivery services beyond traditional restaurant meals, with some companies offering meal kits and grocery delivery services as well.
Local special circumstances: One unique aspect of the meal delivery market in Western Asia is the prevalence of halal food requirements. Many customers in the region prefer to eat halal food, which is prepared according to Islamic dietary laws. As a result, many meal delivery companies in the region specialize in halal food, and this has become a key selling point for some companies.
Underlying macroeconomic factors: Several macroeconomic factors are driving the growth of the meal delivery market in Western Asia. One is the region's young and tech-savvy population, which is increasingly comfortable with using technology for everyday tasks like ordering food. Another is the region's growing middle class, which has more disposable income and is willing to spend money on convenience services like meal delivery. Finally, the region's high population density and urbanization make it an attractive market for meal delivery companies, as there are many potential customers living in close proximity to each other.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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