The Crowdfunding market in Lebanon has been steadily growing in recent years, driven by customer preferences for alternative financing options and the rise of digital platforms.
Customer preferences: Lebanese customers are increasingly turning to crowdfunding as a way to support innovative projects and start-ups. This is driven by a desire to have a direct impact on the success of these ventures, as well as a growing interest in supporting local businesses. Crowdfunding platforms provide an accessible and convenient way for individuals to contribute to projects they believe in, regardless of their financial means.
Trends in the market: One of the key trends in the Lebanese crowdfunding market is the emergence of niche platforms catering to specific sectors or causes. These platforms focus on areas such as social entrepreneurship, arts and culture, and sustainable development. By targeting specific sectors, these platforms are able to attract a more engaged and passionate community of backers, leading to higher success rates for projects. Another trend in the market is the increasing use of reward-based crowdfunding by small businesses and entrepreneurs. This allows them to pre-sell products or services to fund their ventures, while also building a loyal customer base. Reward-based crowdfunding provides a win-win situation for both entrepreneurs and backers, as it allows entrepreneurs to raise funds without giving up equity, and backers to receive exclusive rewards or discounts.
Local special circumstances: The Lebanese crowdfunding market is influenced by several local special circumstances. One of these is the high level of entrepreneurship in the country, with many individuals starting their own businesses or pursuing innovative projects. Crowdfunding provides a viable alternative to traditional financing options, which may be difficult to access for small businesses and start-ups. Additionally, Lebanon has a strong diaspora community that is eager to support projects in their home country. Crowdfunding platforms provide a way for these individuals to contribute to the development of Lebanon, regardless of their geographical location.
Underlying macroeconomic factors: The growth of the crowdfunding market in Lebanon is also influenced by underlying macroeconomic factors. The country has been facing economic challenges in recent years, with high unemployment rates and limited access to traditional financing options. This has created a favorable environment for alternative financing methods, such as crowdfunding, to flourish. Additionally, the widespread use of digital technology and social media in Lebanon has made it easier for crowdfunding platforms to reach a wider audience and attract backers. In conclusion, the Crowdfunding market in Lebanon is experiencing steady growth, driven by customer preferences for alternative financing options and the rise of digital platforms. The emergence of niche platforms and the increasing use of reward-based crowdfunding are key trends in the market. Local special circumstances, such as a high level of entrepreneurship and a strong diaspora community, further contribute to the growth of the market. Underlying macroeconomic factors, such as economic challenges and the widespread use of digital technology, also play a role in shaping the crowdfunding landscape in Lebanon.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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