Wealth Management - Austria

Austria

In Austria, the Wealth Management market is anticipated to witness a significant rise in Assets under Management, reaching a projected value of US$242.80bn by the year 2024.
Among the various segments, Financial Advisory is expected to dominate the market with a projected market volume of US$232.60bn in the same year.
Looking ahead, the Assets under Management in Austria's Wealth Management market are forecasted to exhibit a steady annual growth rate of 0.83% during the period between 2024 and 2028 (CAGR 2024-2028).
This growth trajectory is estimated to result in a market volume of US$251.00bn by the year 2028.
Austria's wealth management market is experiencing a surge in demand for sustainable and socially responsible investment strategies.

Key regions: United States, United Kingdom, Germany, Hong Kong, Singapore

Market

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Analyst Opinion

The Wealth Management market in Austria has been experiencing significant growth in recent years. With a strong economy and a stable financial sector, Austria has become an attractive destination for wealthy individuals and families seeking professional wealth management services.

Customer preferences: Austrian clients in the wealth management market have shown a strong preference for personalized and holistic wealth management solutions. They value a comprehensive approach that takes into account their financial goals, risk tolerance, and family dynamics. This has led to an increased demand for wealth management firms that offer a wide range of services, including investment management, financial planning, estate planning, and tax optimization.

Trends in the market: One of the key trends in the Austrian wealth management market is the growing focus on sustainable and socially responsible investing. Wealthy individuals in Austria are increasingly concerned about the environmental and social impact of their investments and are seeking wealth managers who can help them align their financial goals with their values. This trend is driven by a combination of factors, including changing societal attitudes, increased awareness of environmental and social issues, and regulatory developments promoting sustainable finance. Another important trend in the Austrian wealth management market is the rise of digitalization. Wealth management firms are increasingly leveraging technology to enhance their service offerings and improve the client experience. This includes the use of digital platforms for portfolio management, online account access, and client communication. The adoption of digital tools has been accelerated by the COVID-19 pandemic, which has highlighted the importance of remote access and digital solutions.

Local special circumstances: Austria has a well-developed banking sector and a strong tradition of private banking. This has created a favorable environment for the growth of the wealth management market. Austrian banks have a long history of serving wealthy clients and have built up expertise in wealth management over the years. This expertise, combined with a deep understanding of the local market and regulatory landscape, gives Austrian wealth managers a competitive advantage.

Underlying macroeconomic factors: The Austrian economy has been performing well in recent years, with steady GDP growth and low unemployment rates. This has contributed to an increase in the number of wealthy individuals and families in the country, driving the demand for wealth management services. Additionally, Austria has a favorable tax environment for high-net-worth individuals, with relatively low tax rates and a wide range of tax incentives and exemptions. This has further incentivized individuals to seek professional wealth management advice to optimize their tax planning strategies. In conclusion, the Wealth Management market in Austria is experiencing growth due to customer preferences for personalized and holistic wealth management solutions, trends towards sustainable investing and digitalization, the country's strong banking sector and tradition of private banking, and favorable macroeconomic factors such as a growing economy and a favorable tax environment.

Methodology

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).