Contraception & Fertility Apps - Italy

  • Italy
  • Revenue in the Contraception & Fertility Apps market is projected to reach US$4.58m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.07%, resulting in a projected market volume of US$5.59m by 2029.
  • User penetration will be 4.87% in 2024 and is expected to hit 6.23% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$4.08.
  • In global comparison, most revenue will be generated in China (US$55,090.00k in 2024).

Key regions: France, Italy, Japan, India, South Korea

Region comparison

Analyst Opinion

The Contraception & Fertility Apps market is experiencing significant growth due to the increasing adoption of digital health technologies. Customer preferences: Consumers are increasingly turning to contraception and fertility apps as a convenient and accessible way to track their menstrual cycles, monitor fertility, and manage contraception. These apps provide users with personalized insights and recommendations based on their individual data, helping them to better understand their reproductive health and make informed decisions. Trends in the market: One of the key trends in the Contraception & Fertility Apps market is the integration of advanced technologies such as artificial intelligence and machine learning. These technologies enable the apps to analyze vast amounts of data and provide more accurate predictions and recommendations. Additionally, there is a growing emphasis on user experience and design, with apps offering intuitive interfaces and user-friendly features. Local special circumstances: In certain countries, there are specific cultural and regulatory factors that influence the adoption of contraception and fertility apps. For example, in some regions where contraception is highly stigmatized, these apps may face challenges in gaining widespread acceptance. Additionally, regulatory frameworks may vary, with some countries imposing stricter guidelines on the use and marketing of these apps. Underlying macroeconomic factors: The growth of the Contraception & Fertility Apps market is also driven by broader macroeconomic factors. Increasing smartphone penetration and internet connectivity have made these apps more accessible to a larger population. Additionally, the rising awareness and acceptance of digital health solutions have contributed to the growing demand for contraception and fertility apps. In conclusion, the Contraception & Fertility Apps market is experiencing significant growth due to the increasing adoption of digital health technologies. Consumers are turning to these apps for convenient and personalized solutions to track their menstrual cycles, monitor fertility, and manage contraception. The market is characterized by the integration of advanced technologies, a focus on user experience, and specific cultural and regulatory factors in different regions. The underlying macroeconomic factors of smartphone penetration, internet connectivity, and rising awareness of digital health solutions are driving the growth of this market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Demographics
  • Key Market Indicators
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