Digital Health - EAEU

EAEU

The Digital Health market in EAEU is expected to experience significant growth in the coming years.
According to projections, the market's revenue is set to reach US$3.35bn by 2024.
This growth is anticipated to continue at an annual growth rate of 8.66% from 2024 to 2028, resulting in a projected market volume of US$4.67bn by the end of that period.
Furthermore, the average revenue per user (ARPU) is estimated to be US$42.84.
This indicates the potential for substantial financial gains within the Digital Health market sector in EAEU.
When considering the global landscape, it is important to note that in China is expected to generate the highest revenue in the Digital Health market, amounting to US$53,070.00m in 2024.
This highlights the country's strong position in the industry and its significant contribution to the overall market.
Within the EAEU region, the Digital Treatment & Care segment is projected to be the largest market, with a total revenue value of US$1.92bn in 2024.
This sector demonstrates the growing interest and demand for digital solutions related to fitness and well-being within the EAEU market.
In EAEU, the digital health market is rapidly growing, with a focus on telemedicine and remote patient monitoring technologies.

Key regions: United States, China, Japan, Asia, Europe

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Currency

Analyst Opinion

The Digital Health market in EAEU is witnessing significant growth and development across its digital fitness and well-being, online doctor consultation, and digital treatment and care sub-markets.

Customer preferences: Customers in the EAEU region are increasingly embracing digital health solutions due to the convenience and accessibility they offer. The shift towards online doctor consultations and digital treatment options is driven by the growing tech-savvy population seeking efficient healthcare services at their fingertips.

Trends in the market: In Russia, there is a rising trend towards digital fitness and well-being apps, with a focus on personalized workout plans and nutrition tracking. Online doctor consultation services are gaining popularity in Kazakhstan, where remote areas have limited access to healthcare facilities. Meanwhile, Armenia is seeing a surge in digital treatment and care platforms, providing virtual monitoring and management of chronic conditions.

Local special circumstances: The diverse healthcare landscape in the EAEU region, characterized by varying levels of infrastructure and access to medical services, is influencing the adoption of digital health solutions. Countries like Belarus are investing in telemedicine infrastructure to bridge the gap between urban and rural healthcare disparities, driving the demand for online doctor consultations.

Underlying macroeconomic factors: Economic growth and increasing disposable income in EAEU countries are enabling more individuals to invest in their health and wellness. The digital health market is also benefiting from government initiatives promoting technological innovation in the healthcare sector, creating a conducive environment for the expansion of digital fitness, online consultations, and virtual treatment services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.