Digital Health - Southern Asia

Southern Asia

The Digital Health market in Southern Asia is expected to experience significant growth in the coming years.
According to projections, the market's revenue is set to reach US$10.38bn in 2024.
Furthermore, it is anticipated that the market will continue to expand at a compound annual growth rate (CAGR) of 15.50% from 2024 to 2028, resulting in a projected market volume of US$18.47bn by 2028.
The average revenue per user (ARPU) is also expected to rise, reaching US$25.24.
In comparison to other countries, in China is predicted to generate the most revenue in the Digital Health market, with an estimated value of US$53,070.00m in 2024.
Among the various segments within the Digital Health market, the largest market is Digital Fitness & Well-Being, which is projected to achieve a total revenue value of US$8.84bn in 2024.
This segment showcases the growing importance of fitness and well-being applications in Southern Asia's digital health landscape.
In Southern Asia, there is a growing trend of mobile health applications being utilized to improve healthcare accessibility and patient engagement.

Key regions: United States, China, Japan, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Health market in Southern Asia is experiencing significant growth and development, driven by various factors shaping the market landscape in the region.

Customer preferences: Customers in Southern Asia are increasingly turning to digital health solutions due to the convenience and accessibility they offer. With busy lifestyles and the need for immediate assistance, online doctor consultations and digital fitness platforms are becoming more popular among tech-savvy individuals in countries like India, Pakistan, Bangladesh, and Sri Lanka.

Trends in the market: In India, the digital health market is witnessing a surge in online doctor consultations, with a growing number of telemedicine platforms connecting patients with healthcare providers virtually. This trend is fueled by the large population in the country, coupled with the shortage of healthcare professionals in rural areas. Additionally, digital fitness and well-being apps are gaining traction among urban populations looking to track their health and fitness goals conveniently.

Local special circumstances: In Pakistan, the digital treatment and care segment is seeing notable growth, with a rise in platforms offering online pharmacy services and medication delivery. This trend is driven by the increasing adoption of e-commerce and the need for efficient healthcare services in urban centers. Moreover, the government's initiatives to promote digital health solutions are further propelling the market forward in the country.

Underlying macroeconomic factors: The digital health market in Southern Asia is also influenced by macroeconomic factors such as increasing smartphone penetration, rising internet connectivity, and growing disposable incomes in the region. As more individuals gain access to smartphones and the internet, the adoption of digital health solutions is expected to continue growing. Furthermore, the COVID-19 pandemic has accelerated the shift towards telemedicine and digital healthcare services, creating new opportunities for market expansion in Southern Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.