Key regions: United States, Japan, Australia, United Kingdom, China
The Cold & Cough Remedies market in Bahrain is experiencing steady growth due to various factors.
Customer preferences: Customers in Bahrain have shown a growing preference for over-the-counter cold and cough remedies. This can be attributed to the convenience and accessibility of these products. In addition, customers are increasingly seeking natural and herbal remedies, which are perceived to have fewer side effects compared to traditional medications. There is also a demand for combination products that offer relief from multiple symptoms, such as cough, congestion, and sore throat.
Trends in the market: One of the key trends in the Cold & Cough Remedies market in Bahrain is the increasing adoption of online platforms for purchasing these products. Online pharmacies and e-commerce platforms have gained popularity due to the ease of ordering and home delivery services. This trend has been further accelerated by the COVID-19 pandemic, as customers prefer to avoid crowded places and opt for contactless shopping.Another trend in the market is the focus on product innovation and differentiation. Manufacturers are introducing new formulations and delivery formats to cater to the evolving needs of customers. For example, there is a growing demand for cough syrups with added immune-boosting ingredients, as customers become more conscious of their overall health and well-being.
Local special circumstances: Bahrain has a high prevalence of respiratory infections, which contributes to the demand for cold and cough remedies. The country experiences hot and humid weather conditions for a significant part of the year, leading to the spread of respiratory illnesses. This creates a need for effective remedies to alleviate symptoms and provide relief to individuals.
Underlying macroeconomic factors: The growing population and increasing disposable income in Bahrain are key macroeconomic factors driving the growth of the Cold & Cough Remedies market. As the population continues to expand, the demand for healthcare products, including cold and cough remedies, is expected to rise. Additionally, the rise in disposable income enables individuals to afford these products, further fueling market growth.In conclusion, the Cold & Cough Remedies market in Bahrain is witnessing steady growth due to customer preferences for over-the-counter remedies, increasing adoption of online platforms, and product innovation. The local special circumstances, such as the high prevalence of respiratory infections, contribute to the demand for these products. Furthermore, underlying macroeconomic factors, such as population growth and increasing disposable income, play a significant role in driving market growth.
Data coverage:
Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.
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