Market Insights Health OTC Pharmaceuticals

Eye Care - Kenya

Kenya

In Kenya, the revenue generated in the Eye Care market market is projected to reach US$1.12m in 2024.
It is anticipated that the market will experience an annual growth rate of 1.22% (CAGR 2024-2029).
Comparatively, the in the United States leads the global market with revenue of US$1,256.00m in 2024.
When considering the total population, the per person revenue in Kenya is estimated to be US$0.02 in 2024.
Kenya is experiencing a growing demand for affordable and accessible over-the-counter eye care products, driven by an increasing awareness of the importance of eye health.

Key regions: Australia, Japan, Brazil, United States, Europe

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Analyst Opinion

The Eye Care market in Kenya is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Eye Care market in Kenya are shifting towards a greater emphasis on preventive care and a proactive approach to maintaining eye health. This is driven by an increasing awareness of the importance of regular eye examinations and early detection of eye conditions. Customers are also seeking more personalized and tailored solutions, with a growing demand for customized eyewear and contact lenses. Additionally, there is a rising interest in natural and organic eye care products, as customers prioritize products that are free from harmful chemicals and have minimal environmental impact.Trends in the Eye Care market in Kenya reflect global and regional developments. One key trend is the growing popularity of online sales channels for eyewear and contact lenses. Customers are increasingly turning to online platforms to purchase eyewear, attracted by the convenience, wider selection, and competitive pricing. This trend is further accelerated by the COVID-19 pandemic, which has led to an increased reliance on e-commerce and contactless shopping experiences.Another trend in the Eye Care market in Kenya is the increasing adoption of advanced technologies in eye care treatments and diagnostics. This includes the use of telemedicine and remote monitoring devices, which enable patients to receive eye care services from the comfort of their homes. Additionally, there is a growing interest in innovative solutions such as smart contact lenses and wearable devices that can track and monitor eye health in real-time.Local special circumstances in Kenya contribute to the development of the Eye Care market. The country has a growing middle class population with increasing disposable income, which enables more individuals to afford eye care services and products. Additionally, the government has implemented initiatives to promote eye health, such as the provision of free eye screenings in schools and the establishment of specialized eye care centers in rural areas. These efforts have helped to raise awareness about the importance of eye care and increase access to services, driving market growth.Underlying macroeconomic factors also play a role in the development of the Eye Care market in Kenya. The country's strong economic growth, urbanization, and improving healthcare infrastructure provide a favorable environment for the market to thrive. Furthermore, Kenya has a young and growing population, which creates a large customer base for eye care products and services.In conclusion, the Eye Care market in Kenya is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards preventive care, the adoption of advanced technologies, and the increasing availability of eye care services contribute to the positive trajectory of the market.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.