Market Insights Health OTC Pharmaceuticals

Eye Care - Turkey

Turkey

In Turkey, the revenue generated in the Eye Care market market is projected to reach US$1.68m in 2024.
It is anticipated that this market will experience an annual growth rate of 1.95% (CAGR 2024-2029).
Comparatively, the in the United States generates the highest revenue in this market, amounting to US$1,256.00m in 2024.
When considering the total population, the per person revenue in Turkey is estimated to be US$0.02 in 2024.
Turkey's growing middle class and increasing awareness about eye health are driving the demand for OTC eye care products.

Key regions: Australia, Japan, Brazil, United States, Europe

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Analyst Opinion

The Eye Care market in Turkey is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in Turkey have shown a growing interest in eye care products and services. This can be attributed to a number of factors, including increased awareness about the importance of eye health and the availability of a wide range of eye care products in the market. Additionally, the aging population in Turkey is also driving the demand for eye care services, as older individuals are more likely to experience age-related vision problems.

Trends in the market: One of the key trends in the Eye Care market in Turkey is the increasing demand for contact lenses. This can be attributed to the growing popularity of contact lenses as a convenient and comfortable alternative to traditional eyeglasses. Contact lenses offer several advantages, such as improved peripheral vision and the ability to participate in sports and other physical activities without the inconvenience of glasses. As a result, more and more individuals in Turkey are opting for contact lenses as their preferred vision correction method.Another trend in the market is the rising demand for specialized eye care services. With the increasing prevalence of eye diseases such as cataracts and glaucoma, there is a growing need for specialized treatments and surgeries. This has led to the establishment of specialized eye care clinics and hospitals in Turkey, offering advanced treatments and surgeries to patients. Additionally, there has been a significant increase in the availability of advanced ophthalmic diagnostic and surgical equipment, further driving the growth of the specialized eye care market.

Local special circumstances: Turkey has a large and growing population, which provides a significant customer base for the Eye Care market. Additionally, the country has a relatively high prevalence of eye diseases and vision problems, which further contributes to the demand for eye care products and services. Furthermore, the Turkish government has implemented various initiatives to promote eye health and improve access to eye care services, which has also played a role in the development of the market.

Underlying macroeconomic factors: The overall economic growth in Turkey has had a positive impact on the Eye Care market. As the economy continues to grow, individuals have more disposable income to spend on healthcare, including eye care. Additionally, the increasing urbanization and changing lifestyles in Turkey have also contributed to the growth of the market. With more people living in urban areas and leading busy lives, there is a greater need for convenient and accessible eye care services, which has led to the expansion of the market.In conclusion, the Eye Care market in Turkey is experiencing significant growth and development due to increasing customer preferences for eye care products and services, the rising demand for contact lenses and specialized eye care services, local special circumstances such as the large population and high prevalence of eye diseases, and underlying macroeconomic factors such as economic growth and changing lifestyles.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.