Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - ASEAN

ASEAN

In 2024, the Hand Sanitizer market market in ASEAN is projected to generate a revenue of US$129.20m.
It is anticipated that the market will experience an annual growth rate of 6.93% (CAGR 2024-2029).
When compared to other countries worldwide, the in the United States is the leading revenue generator in this sector, with an estimated revenue of US$643.50m in 2024.
In terms of per capita revenue, in 2024, each person in ASEAN is expected to contribute US$0.19 to the total revenue of the Hand Sanitizer market market.
Amidst the COVID-19 pandemic, Vietnam's hand sanitizer market is witnessing a surge in demand, driven by increased awareness and hygiene practices among the population.

Key regions: Germany, Europe, United States, Brazil, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Hand Sanitizer market in ASEAN has experienced significant growth in recent years, driven by increasing awareness of the importance of hand hygiene and the need to prevent the spread of infectious diseases.

Customer preferences: Customers in ASEAN have shown a strong preference for hand sanitizers that are convenient to use and offer effective protection against germs. They value products that are portable and can be easily carried in bags or pockets, allowing for on-the-go sanitization. Additionally, customers in ASEAN tend to prefer hand sanitizers that have a pleasant fragrance and do not leave a sticky residue on the hands.

Trends in the market: One of the key trends in the Hand Sanitizer market in ASEAN is the growing demand for natural and organic hand sanitizers. Customers are becoming increasingly conscious of the ingredients used in personal care products and are seeking alternatives that are free from harsh chemicals. As a result, manufacturers are introducing hand sanitizers that are made from natural ingredients such as aloe vera, tea tree oil, and lavender oil.Another trend in the market is the rise of hand sanitizers with moisturizing properties. Many customers in ASEAN have reported that frequent use of hand sanitizers can lead to dryness and irritation of the skin. In response to this, manufacturers are developing hand sanitizers that contain moisturizing agents such as glycerin and vitamin E, which help to keep the skin hydrated and prevent dryness.

Local special circumstances: ASEAN is a diverse region with different cultural practices and preferences. This diversity is reflected in the Hand Sanitizer market, with variations in customer preferences and product offerings across the different countries. For example, in countries with a predominantly Muslim population such as Indonesia and Malaysia, there is a demand for alcohol-free hand sanitizers that comply with Islamic dietary laws.

Underlying macroeconomic factors: The Hand Sanitizer market in ASEAN is influenced by several macroeconomic factors. One of the key factors is the increasing urbanization and population growth in the region. As more people move to urban areas and live in close proximity to each other, the risk of infectious diseases spreading becomes higher, leading to a greater demand for hand sanitizers.Another factor is the rising disposable income in ASEAN countries. As incomes increase, customers have more purchasing power to buy personal care products such as hand sanitizers. Additionally, the growing middle class in ASEAN is becoming more health-conscious and is willing to spend on products that promote hygiene and well-being.In conclusion, the Hand Sanitizer market in ASEAN is witnessing significant growth due to increasing awareness of hand hygiene and the need to prevent the spread of infectious diseases. Customers in ASEAN have specific preferences for portable and effective hand sanitizers, leading to the development of natural, moisturizing, and culturally compliant products. The market is driven by factors such as urbanization, population growth, rising disposable income, and a growing middle class.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.