Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - Baltics

Baltics

In 2024, the Hand Sanitizer market market in the Baltics is projected to generate a revenue of US$6.94m.
This market is expected to experience an annual growth rate of 5.41% (CAGR 2024-2029).
When compared to other countries worldwide, the in the United States leads in terms of revenue generated, reaching US$643.50m in 2024.
Looking at the per person revenues in relation to the total population figures, we find that in 2024, each person in the Baltics generates US$1.19 in revenue.
In the Baltics, the demand for hand sanitizers has surged due to increased awareness and hygiene practices in the wake of the COVID-19 pandemic.

Key regions: Germany, Europe, United States, Brazil, India

Market

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Analyst Opinion

The Hand Sanitizer market in Baltics has seen significant growth in recent years, driven by changing customer preferences and increasing awareness of the importance of hand hygiene. Customer preferences have shifted towards more convenient and portable hand sanitizers, especially in the form of travel-sized bottles or single-use sachets. This is driven by the increasing number of people traveling both domestically and internationally, as well as the growing popularity of outdoor activities. Customers are also looking for hand sanitizers that are gentle on the skin and have pleasant fragrances. Trends in the market include the introduction of innovative and eco-friendly hand sanitizers. Companies are now offering hand sanitizers that are made from natural ingredients and do not contain harsh chemicals. This trend is driven by the growing demand for environmentally friendly products and the increasing awareness of the potential harmful effects of certain chemicals on the skin. Additionally, there is a growing trend towards hand sanitizers with moisturizing properties, as customers seek products that not only sanitize but also nourish their hands. Local special circumstances in the Baltics include the region's high level of internet penetration and e-commerce adoption. This has led to the rise of online sales channels for hand sanitizers, with customers increasingly opting to purchase products online for convenience and competitive pricing. Additionally, the Baltics has a strong tourism industry, with a significant number of tourists visiting the region each year. This has created a demand for travel-sized hand sanitizers, as tourists seek to maintain good hand hygiene while on the go. Underlying macroeconomic factors that have contributed to the growth of the Hand Sanitizer market in the Baltics include the region's strong economic growth and increasing disposable income. As people's incomes rise, they are more willing to spend on personal care products, including hand sanitizers. Additionally, the COVID-19 pandemic has further accelerated the demand for hand sanitizers, as individuals and businesses prioritize hygiene and sanitation measures. Overall, the Hand Sanitizer market in the Baltics is expected to continue growing in the coming years, driven by changing customer preferences, innovative product offerings, local special circumstances, and underlying macroeconomic factors.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.