Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - Eastern Europe

Eastern Europe

In Eastern Europe, the revenue in the Hand Sanitizer market market is projected to reach US$233.40m in 2024.
It is expected that the market will experience an annual growth rate of 3.68% (CAGR 2024-2029).
When compared globally, the in the United States generates the highest revenue in this market, with a projected revenue of US$643.50m in 2024.
In terms of per person revenues, in Eastern Europe is expected to generate US$0.98 in 2024.
The demand for hand sanitizers in Eastern European countries such as Poland and Hungary has significantly increased due to the COVID-19 pandemic, leading to a surge in sales and production.

Key regions: Germany, Europe, United States, Brazil, India

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Analyst Opinion

The Hand Sanitizer market in Eastern Europe has seen significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Eastern Europe have shifted towards a greater emphasis on hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. This has led to increased demand for hand sanitizers as consumers seek to protect themselves from germs and viruses. Additionally, there has been a growing awareness of the importance of hand hygiene in preventing the spread of diseases, which has further fueled the demand for hand sanitizers.Trends in the market indicate that consumers in Eastern Europe are increasingly opting for hand sanitizers that are alcohol-based, as these are considered more effective in killing germs. There has also been a rise in the demand for hand sanitizers that are gentle on the skin and do not cause dryness or irritation. Manufacturers have responded to these trends by introducing new products that meet these preferences, such as alcohol-based hand sanitizers with added moisturizers.Local special circumstances in Eastern Europe have also played a role in the development of the Hand Sanitizer market. The region has a high population density, particularly in urban areas, which increases the risk of disease transmission. As a result, there is a greater need for hand sanitizers to maintain personal hygiene and prevent the spread of diseases. Additionally, Eastern Europe has a well-established healthcare infrastructure, which has facilitated the distribution and availability of hand sanitizers.Underlying macroeconomic factors have also contributed to the growth of the Hand Sanitizer market in Eastern Europe. The region has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to prioritize their health and wellbeing, including the purchase of hand sanitizers. Furthermore, the rise of e-commerce has made it easier for consumers to access a wide range of hand sanitizers, further driving market growth.In conclusion, the Hand Sanitizer market in Eastern Europe has experienced significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for alcohol-based hand sanitizers that are gentle on the skin has increased, driven by a greater emphasis on hygiene and cleanliness. The high population density and well-established healthcare infrastructure in the region have also contributed to the growth of the market. Additionally, steady economic growth and the rise of e-commerce have made hand sanitizers more accessible to consumers.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.