Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - Southern Europe

Southern Europe

In Southern Europe, the revenue in the Hand Sanitizer market market reaches US$129.70m in 2024.
It is projected that the market will experience an annual growth rate of 3.66% (CAGR 2024-2029).
When compared globally, the in the United States generates the highest revenue with US$643.50m in 2024.
Taking into account the total population, the per person revenue amounts to US$0.55 in 2024.
In Southern Europe, the demand for hand sanitizers has surged in countries like Italy and Spain due to heightened hygiene awareness and the ongoing COVID-19 pandemic.

Key regions: Germany, Europe, United States, Brazil, India

Market

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Analyst Opinion

The Hand Sanitizer market in Southern Europe has experienced significant growth in recent years, driven by increasing consumer awareness of the importance of hand hygiene.

Customer preferences: Customers in Southern Europe have shown a strong preference for hand sanitizers that are effective against a wide range of germs and bacteria. They are also increasingly seeking products that are gentle on the skin and have a pleasant fragrance. In addition, there is a growing demand for hand sanitizers that are convenient to use, such as pocket-sized bottles or sanitizing wipes.

Trends in the market: One of the key trends in the Hand Sanitizer market in Southern Europe is the growing popularity of natural and organic hand sanitizers. Consumers are becoming more conscious of the ingredients in the products they use, and are opting for hand sanitizers that are free from harsh chemicals and artificial fragrances. This trend is in line with the overall shift towards natural and organic products in the beauty and personal care industry.Another trend in the market is the increasing availability of hand sanitizers in public places and institutions. Many hospitals, schools, and office buildings now provide hand sanitizers for visitors and employees to use, which has contributed to the overall growth of the market. This trend is driven by the recognition of the importance of hand hygiene in preventing the spread of infectious diseases.

Local special circumstances: Southern Europe has a high population density and a large number of tourists, which has contributed to the increased demand for hand sanitizers. Tourists often visit crowded tourist attractions and use public transportation, making them more susceptible to exposure to germs and bacteria. As a result, they are more likely to purchase hand sanitizers to protect themselves during their travels.Furthermore, Southern Europe has a Mediterranean climate, with hot summers and mild winters. This climate encourages the growth of bacteria and viruses, making hand hygiene even more important. The warm weather also leads to increased outdoor activities and social gatherings, where hand sanitizers are often used to maintain cleanliness and prevent the spread of germs.

Underlying macroeconomic factors: The Hand Sanitizer market in Southern Europe has also been influenced by macroeconomic factors. The region has experienced steady economic growth in recent years, which has increased disposable income and consumer spending power. As a result, consumers are more willing to invest in personal care products, including hand sanitizers.In addition, the COVID-19 pandemic has had a significant impact on the Hand Sanitizer market in Southern Europe. The outbreak of the virus has heightened public awareness of the importance of hand hygiene, leading to a surge in demand for hand sanitizers. This trend is expected to continue even after the pandemic, as consumers have developed a habit of using hand sanitizers regularly.Overall, the Hand Sanitizer market in Southern Europe is expected to continue growing in the coming years, driven by increasing customer preferences for effective and convenient hand sanitizers, as well as local special circumstances and underlying macroeconomic factors.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.