Pharmaceuticals - Bulgaria

  • Bulgaria
  • Bulgaria's Pharmaceuticals market is expected to achieve a revenue of US$538.20m in 2024.
  • The largest segment within this market is Oncology Drugs, which is projected to reach a market volume of US$101.70m in the same year.
  • Looking ahead, the market is anticipated to exhibit a compound annual growth rate (CAGR 2024-2028) of 5.96%, leading to a market volume of US$678.50m by 2028.
  • In a global context, United States is set to generate the highest revenue, amounting to US$636.90bn in 2024.
  • Bulgaria's pharmaceutical market is witnessing a surge in demand for affordable generic medicines.

Key regions: United States, China, Germany, Japan, Europe

 
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Analyst Opinion

The Pharmaceuticals market in Bulgaria has been experiencing steady growth in recent years.

Customer preferences:
Bulgarian consumers have become increasingly health-conscious and are looking for quality and affordable pharmaceutical products. They are also more inclined towards natural and herbal remedies. As a result, there is a growing demand for both traditional and alternative medicines.

Trends in the market:
One of the main trends in the Bulgarian Pharmaceuticals market is the increasing popularity of generic drugs. These drugs are cheaper than their branded counterparts and are equally effective. The government has also been promoting the use of generic drugs to reduce healthcare costs. Another trend is the growing investment in research and development by pharmaceutical companies to introduce new and innovative drugs to the market.

Local special circumstances:
Bulgaria has a well-developed pharmaceutical industry, with many local and international companies operating in the market. The government has been implementing policies to promote the growth of the sector, such as providing tax incentives for pharmaceutical companies to invest in the country. Additionally, Bulgaria is a member of the European Union, which means that it has access to a large market and can benefit from EU regulations and funding.

Underlying macroeconomic factors:
The Bulgarian economy has been growing steadily, with a stable political environment and low inflation. This has created a favorable business environment for pharmaceutical companies to operate in. Additionally, Bulgaria has a well-educated workforce, which is attractive to foreign investors. The country also has a relatively low cost of living, which makes it an affordable location for pharmaceutical companies to set up operations.

Methodology

Data coverage:

Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.

Overview

  • Revenue
  • Analyst Opinion
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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