Key regions: United States, China, Germany, Japan, Europe
The Pharmacies market in Austria has been experiencing significant growth in recent years. Customer preferences have shifted towards more convenient and accessible healthcare options, leading to an increased demand for pharmacy services. Several trends have emerged in the market, driven by both global and local factors. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the development of the market.
Customer preferences: Customers in Austria have shown a preference for easily accessible healthcare services, and pharmacies have become a popular choice for their healthcare needs. With the rise of chronic diseases and an aging population, there is a growing demand for medications and healthcare products. Pharmacies offer a convenient and reliable option for customers to access these essential products. Additionally, pharmacies often provide additional services such as health screenings, vaccinations, and consultations, further enhancing their appeal to customers.
Trends in the market: One notable trend in the Pharmacies market in Austria is the increasing use of digital technology. Many pharmacies now offer online ordering and home delivery services, allowing customers to conveniently receive their medications and healthcare products without leaving their homes. This trend has been accelerated by the COVID-19 pandemic, as people have become more cautious about visiting physical stores. Furthermore, pharmacies are also leveraging technology to improve customer experience, with the introduction of digital prescription systems and electronic health records. Another trend in the market is the growing emphasis on preventive healthcare. Pharmacies are increasingly offering a range of wellness and preventive healthcare products, such as vitamins, supplements, and health foods. This trend is driven by the increasing awareness among customers about the importance of maintaining good health and preventing diseases. Pharmacies are positioning themselves as a one-stop destination for all healthcare needs, including both curative and preventive solutions.
Local special circumstances: Austria has a well-developed healthcare system, with a strong emphasis on primary care. Pharmacies play a vital role in this system, providing accessible and affordable healthcare services to the population. The government has implemented policies to ensure the availability of pharmacies in both urban and rural areas, ensuring that all residents have easy access to essential medications and healthcare products.
Underlying macroeconomic factors: The Pharmacies market in Austria is also influenced by underlying macroeconomic factors. The country has a stable economy and a high standard of living, which contributes to the affordability of healthcare services. Additionally, the government provides subsidies for certain medications, making them more accessible to the population. These factors have created a favorable environment for the growth of the Pharmacies market in Austria. In conclusion, the Pharmacies market in Austria is experiencing growth due to changing customer preferences, including a shift towards more convenient and accessible healthcare options. The market is characterized by trends such as the use of digital technology and the emphasis on preventive healthcare. Local special circumstances, such as the well-developed healthcare system and government policies, further contribute to the market's development. The underlying macroeconomic factors, including a stable economy and government subsidies, also play a significant role in shaping the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
