Key regions: Europe, United States, Canada, India, South Korea
The Analgesics (Pharmacies) market in Iran is experiencing significant growth and development.
Customer preferences: Iranian consumers have shown a growing preference for over-the-counter analgesics purchased from pharmacies. This shift in consumer behavior can be attributed to several factors. Firstly, the increasing awareness and education about self-medication have made consumers more confident in purchasing and using analgesics without a prescription. Secondly, the convenience of purchasing these products from pharmacies, which are widely available throughout the country, has also contributed to the preference for this channel. Lastly, the affordability of over-the-counter analgesics compared to prescription drugs has made them a popular choice among consumers.
Trends in the market: One major trend in the Analgesics (Pharmacies) market in Iran is the increasing demand for natural and herbal analgesics. Consumers are becoming more health-conscious and are seeking products that are perceived to be safer and have fewer side effects. As a result, there has been a surge in the availability and sales of natural and herbal analgesics in pharmacies across the country. Another trend in the market is the growing popularity of online pharmacies. With the increasing penetration of internet and smartphones in Iran, consumers are increasingly turning to online platforms to purchase analgesics. Online pharmacies offer convenience, competitive prices, and a wide range of products, making them an attractive option for consumers.
Local special circumstances: Iran has a rapidly growing population, with a large proportion of young people. This demographic trend has contributed to the increasing demand for analgesics in the country. Younger consumers are more likely to engage in physical activities and sports, leading to a higher incidence of injuries and pain. Additionally, the stressful and fast-paced lifestyle of urban dwellers has also contributed to the demand for analgesics.
Underlying macroeconomic factors: The growing economy of Iran has increased disposable incomes, allowing consumers to spend more on healthcare products, including analgesics. Furthermore, the government's efforts to improve healthcare infrastructure and increase access to healthcare services have also contributed to the growth of the Analgesics (Pharmacies) market. In conclusion, the Analgesics (Pharmacies) market in Iran is witnessing significant growth and development. Customer preferences for over-the-counter analgesics purchased from pharmacies, the increasing demand for natural and herbal analgesics, and the popularity of online pharmacies are some of the key trends in the market. The growing population, stressful lifestyle, and increasing disposable incomes, along with the government's efforts to improve healthcare infrastructure, are the underlying macroeconomic factors driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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