Key regions: United Kingdom, Australia, India, Germany, China
The Eye Care (Pharmacies) market in Europe has been experiencing steady growth in recent years.
Customer preferences: Customers in Europe are increasingly prioritizing their eye health and are seeking convenient and accessible solutions to address their eye care needs. Pharmacies are a popular choice for eye care products and services due to their convenience and wide availability. Customers appreciate the ability to easily access eye care products and receive professional advice from trained pharmacists. Additionally, the aging population in Europe has contributed to the growing demand for eye care products, as older individuals are more prone to age-related eye conditions.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Europe is the increasing demand for contact lenses. Contact lenses offer a convenient and comfortable alternative to traditional eyeglasses, and many customers prefer the freedom and flexibility they provide. This trend is driven by advancements in contact lens technology, which have made them more comfortable and suitable for a wider range of individuals. Additionally, the growing popularity of cosmetic contact lenses, which can change the color or appearance of the eyes, has also contributed to the increasing demand. Another trend in the market is the rising interest in natural and organic eye care products. Customers in Europe are becoming more conscious of the ingredients used in their eye care products and are seeking natural and sustainable options. This trend is driven by a growing awareness of the potential harmful effects of certain chemicals on eye health. As a result, pharmacies are expanding their offerings to include a wider range of natural and organic eye care products to cater to this demand.
Local special circumstances: Each country in Europe has its own unique set of circumstances that influence the Eye Care (Pharmacies) market. For example, countries with a higher prevalence of certain eye conditions, such as myopia or dry eye syndrome, may see a higher demand for related products and services. Additionally, cultural factors can also influence customer preferences and purchasing decisions. For instance, in some countries, wearing eyeglasses may be seen as a fashion statement, leading to a higher demand for trendy and fashionable frames.
Underlying macroeconomic factors: The Eye Care (Pharmacies) market in Europe is also influenced by underlying macroeconomic factors. Economic growth and stability play a significant role in determining consumer spending on eye care products. In times of economic prosperity, customers may be more willing to invest in higher-end products or opt for additional services, such as eye exams. On the other hand, during periods of economic uncertainty, customers may prioritize essential eye care products and opt for more affordable options. In conclusion, the Eye Care (Pharmacies) market in Europe is experiencing growth due to increasing customer preferences for convenient and accessible eye care solutions. The demand for contact lenses and natural/organic eye care products is on the rise, driven by advancements in technology and growing awareness of eye health. Local special circumstances, such as the prevalence of certain eye conditions and cultural factors, also influence the market. Additionally, macroeconomic factors, such as economic growth and stability, play a role in determining consumer spending on eye care products.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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