Key regions: United Kingdom, Australia, India, Germany, China
The Eye Care (Pharmacies) market in Germany has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Eye Care (Pharmacies) market in Germany have shifted towards a greater emphasis on preventive eye care and overall eye health. Customers are increasingly seeking products that can help them maintain good vision and prevent eye-related issues. This trend is driven by growing awareness about the importance of eye health and the desire to maintain optimal vision for longer periods of time. As a result, there has been a surge in demand for products such as eye drops, contact lens solutions, and vitamins specifically formulated for eye health. Trends in the market also indicate a growing interest in natural and organic eye care products. Customers are becoming more conscious of the ingredients used in eye care products and are opting for those that are free from harmful chemicals and additives. This trend is in line with the broader consumer shift towards natural and organic products in the beauty and personal care industry. As a result, there has been an increase in the availability of natural and organic eye care products in pharmacies across Germany. Local special circumstances in Germany have also contributed to the development of the Eye Care (Pharmacies) market. Germany has a well-established healthcare system that places a strong emphasis on preventive care. This has led to a greater focus on eye health and the availability of a wide range of eye care products in pharmacies. Additionally, the aging population in Germany has created a growing demand for eye care products, as older individuals are more prone to eye-related issues such as cataracts and age-related macular degeneration. Underlying macroeconomic factors have also played a role in the development of the Eye Care (Pharmacies) market in Germany. The country has a strong economy and a high standard of living, which has resulted in increased disposable income and consumer spending. This has allowed customers to prioritize their eye health and invest in quality eye care products. Furthermore, the presence of a large number of pharmacies in Germany ensures easy access to eye care products, contributing to the growth of the market. Overall, the Eye Care (Pharmacies) market in Germany is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The focus on preventive eye care, the demand for natural and organic products, the emphasis on eye health in the healthcare system, and the presence of a well-established pharmacy network have all contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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