The Hand Sanitizer (Pharmacies) market in India has witnessed significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in India are increasingly prioritizing personal hygiene and cleanliness, leading to a higher demand for hand sanitizers. This shift in preference can be attributed to growing awareness about the importance of hand hygiene in preventing the spread of diseases, especially in densely populated areas. Additionally, the convenience and ease of use offered by hand sanitizers make them a popular choice among consumers.
Trends in the market: One of the key trends in the Indian Hand Sanitizer (Pharmacies) market is the increasing adoption of natural and organic hand sanitizers. Customers are becoming more conscious about the ingredients used in personal care products and are opting for products that are free from harmful chemicals. This trend is driven by the growing preference for sustainable and eco-friendly products, as well as the rising popularity of natural and herbal remedies in India. Another trend in the market is the rising demand for pocket-sized hand sanitizers. With the increasing need for on-the-go hand hygiene, customers are looking for compact and portable options that can be easily carried in their bags or pockets. This trend is particularly prominent among urban consumers who are constantly on the move and need a convenient solution to maintain cleanliness.
Local special circumstances: India is a country with a large population and a high population density, especially in urban areas. This creates a favorable environment for the spread of diseases and infections. As a result, there is a greater emphasis on personal hygiene and cleanliness, leading to a higher demand for hand sanitizers. Additionally, the frequent occurrence of infectious diseases, such as the recent COVID-19 pandemic, has further heightened the need for hand sanitizers in the country.
Underlying macroeconomic factors: The growth of the Hand Sanitizer (Pharmacies) market in India can also be attributed to certain macroeconomic factors. The country has been experiencing rapid urbanization and a rise in disposable income, which has led to an increase in the purchasing power of consumers. This, coupled with the growing awareness about health and hygiene, has contributed to the growth of the market. Furthermore, the government's initiatives to promote cleanliness and hygiene, such as the Swachh Bharat Abhiyan (Clean India Campaign), have also played a role in driving the demand for hand sanitizers. In conclusion, the Hand Sanitizer (Pharmacies) market in India is witnessing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing focus on personal hygiene, the adoption of natural and organic products, the demand for pocket-sized sanitizers, and the country's high population density are all contributing to the growth of the market. Additionally, factors such as urbanization, rising disposable income, and government initiatives are further fueling the demand for hand sanitizers in India.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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