Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Japan

Japan

Revenue in the Hand Sanitizer market is projected to reach US$141.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.89%, resulting in a market volume of US$146.10m by 2028.
In global comparison, most revenue will be generated in China (US$385.20m in 2024).
In relation to total population figures, per person revenues of US$1.15 are generated in 2024.

Key regions: Japan, Germany, Europe, Australia, France

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Currency

Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Japan has been experiencing significant growth in recent years.

Customer preferences: Japanese consumers have become increasingly health-conscious and hygiene-focused, leading to a higher demand for hand sanitizers. The COVID-19 pandemic has further heightened the importance of personal hygiene, resulting in a surge in the sales of hand sanitizers across the country.

Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Japan is the growing popularity of alcohol-based hand sanitizers. Alcohol-based sanitizers are known for their effectiveness in killing germs and viruses, making them a preferred choice for consumers. Additionally, there has been a shift towards portable and travel-sized hand sanitizers, as people seek convenience and ease of use on the go. Another trend in the market is the increasing demand for natural and organic hand sanitizers. Japanese consumers are becoming more conscious about the ingredients used in personal care products, including hand sanitizers. As a result, there is a growing preference for natural and organic formulations that are free from harsh chemicals and artificial fragrances.

Local special circumstances: Japan has a high population density, particularly in urban areas. This has contributed to the increased risk of spreading infectious diseases, leading to a greater emphasis on personal hygiene and the use of hand sanitizers. Furthermore, the cultural practice of bowing as a greeting has made hand hygiene an important aspect of Japanese etiquette.

Underlying macroeconomic factors: The Japanese government has implemented various measures to control the spread of COVID-19, including promoting hand hygiene practices. This has created a favorable environment for the growth of the hand sanitizer market in the country. In addition, the aging population in Japan has also played a role in driving the demand for hand sanitizers. Older adults are more susceptible to infections and diseases, making hand hygiene a priority for this demographic. Overall, the Hand Sanitizer (Pharmacies) market in Japan is witnessing significant growth due to increased customer preferences for health and hygiene products, the popularity of alcohol-based and natural hand sanitizers, local special circumstances such as population density and cultural practices, and underlying macroeconomic factors such as government initiatives and the aging population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.