The Hand Sanitizer (Pharmacies) market in Kenya has been experiencing significant growth in recent years.
Customer preferences: Customer preferences in the Hand Sanitizer (Pharmacies) market in Kenya are largely driven by the increasing awareness of the importance of hand hygiene. With the rise in public health concerns, consumers are becoming more conscious of the need to maintain clean and germ-free hands. This has led to a growing demand for hand sanitizers, especially in pharmacies where customers can easily access these products.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Kenya is the increasing availability of a wide range of hand sanitizer products. Pharmacies are now offering a variety of options to cater to different customer needs, such as alcohol-based sanitizers, natural and organic options, and sanitizers with added moisturizing properties. This trend reflects the growing demand for personalized and specialized products in the market. Another trend in the market is the growing popularity of portable hand sanitizer products. With the fast-paced lifestyle of many Kenyan consumers, there is a need for hand sanitizers that can be easily carried and used on the go. Pharmacies are responding to this trend by offering compact and travel-friendly hand sanitizer options, such as pocket-sized bottles and sanitizing wipes.
Local special circumstances: One of the unique factors influencing the Hand Sanitizer (Pharmacies) market in Kenya is the country's tropical climate. The warm and humid weather creates an environment conducive to the growth of bacteria and other germs. This has heightened the awareness of the importance of hand hygiene among the population, leading to a higher demand for hand sanitizers in pharmacies. Additionally, the presence of a large informal sector in Kenya also contributes to the growth of the Hand Sanitizer (Pharmacies) market. Many small-scale businesses, such as street vendors and market traders, rely on pharmacies to purchase hand sanitizers for their daily operations. This creates a steady demand for hand sanitizers in the market.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Kenya is also influenced by macroeconomic factors such as population growth, urbanization, and increasing disposable incomes. As the population continues to grow and more people move to urban areas, the demand for hand sanitizers is expected to rise. Additionally, the increasing disposable incomes of Kenyan consumers enable them to spend more on personal care products, including hand sanitizers. Furthermore, the ongoing COVID-19 pandemic has further fueled the demand for hand sanitizers in Kenya. The government and health authorities have been promoting hand hygiene as a preventive measure against the virus, leading to increased awareness and demand for hand sanitizers in pharmacies. In conclusion, the Hand Sanitizer (Pharmacies) market in Kenya is experiencing growth due to increasing customer preferences for hand hygiene, the availability of a wide range of products, the popularity of portable options, local special circumstances such as the tropical climate, the presence of a large informal sector, and underlying macroeconomic factors such as population growth, urbanization, and increasing disposable incomes.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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