Key regions: Canada, United States, France, Europe, United Kingdom
The Skin Treatment (Pharmacies) market in Southern Europe has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Southern Europe are increasingly prioritizing skincare and investing in products that can help improve the health and appearance of their skin. This shift in preferences is driven by a growing awareness of the importance of skincare and a desire to maintain a youthful and healthy appearance. As a result, there is a rising demand for skin treatment products in pharmacies, as customers trust the expertise and quality of these products.
Trends in the market: One of the key trends in the Skin Treatment (Pharmacies) market in Southern Europe is the increasing demand for natural and organic skincare products. Customers are becoming more conscious of the ingredients used in their skincare products and are seeking out products that are free from harmful chemicals and additives. This trend is driving the growth of natural and organic skincare brands, as customers are willing to pay a premium for products that are perceived as being safer and more environmentally friendly. Another trend in the market is the growing popularity of online shopping for skincare products. Southern European customers are increasingly turning to online platforms to purchase their skin treatment products, as it offers convenience and a wider range of products to choose from. This trend has prompted pharmacies to expand their online presence and offer a seamless online shopping experience to cater to the changing customer behavior.
Local special circumstances: Southern Europe has a strong culture of beauty and skincare, with a long history of using natural ingredients and traditional remedies for skincare purposes. This cultural heritage has contributed to the popularity of skincare products in the region and has created a demand for products that are rooted in local traditions and ingredients. Local brands that leverage these traditions and ingredients have gained popularity among customers in Southern Europe.
Underlying macroeconomic factors: The improving economic conditions in Southern Europe have also played a role in the growth of the Skin Treatment (Pharmacies) market. As disposable incomes increase, customers are more willing to spend on skincare products and invest in their personal appearance. This has created a favorable market environment for pharmacies and skincare brands, as customers are more willing to purchase higher-priced products. In conclusion, the Skin Treatment (Pharmacies) market in Southern Europe is experiencing growth due to changing customer preferences, such as the demand for natural and organic skincare products, and the increasing popularity of online shopping. The region's cultural heritage and improving economic conditions also contribute to the market's development. As the market continues to evolve, pharmacies and skincare brands in Southern Europe should adapt to these trends and cater to the changing needs and preferences of customers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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