Motorcycles - Asia

Asia

In 2024, the projected revenue in the Motorcycles market in Asia is expected to reach US$98.82bn.
This represents a significant growth potential for the market.
Furthermore, it is anticipated that the market will experience an annual growth rate of 2.79% from 2024 to 2028, resulting in a projected market volume of US$110.30bn by 2028.
Within the Motorcycles market, the largest segment is On-road Motorcycles, which is projected to have a market volume of US$68.10bn in 2024.
This segment holds a significant share in the market and is expected to contribute to the overall growth in the coming years.
Looking specifically at unit sales, it is estimated that Motorcycles market unit sales will reach 50.31m motorcyles in 2028.
This indicates a positive trend in consumer demand for Motorcycles market in Asia.
In terms of pricing, the volume weighted average price of Motorcycles market in the market is projected to be US$2.08k in 2024.
This suggests that there is a range of pricing options available to consumers in the Motorcycles market.
When considering market share, Atlas Honda is expected to have the highest market share in the selected region, with a motorcycle unit sales share of 0.0% in 2024.
This indicates that Atlas Honda is a dominant player in the market and is likely to maintain a strong position in the coming years.
Furthermore, the value market share of Atlas Honda in the selected region is projected to stand at 0.0% in 2024, further solidifying their position in the market.
From an international perspective, it is noteworthy that in India is expected to generate the most revenue in the Motorcycles market, with a projected revenue of US$31,140.00m in 2024.
This highlights in India's significant contribution to the overall market and reinforces its position as a key player in the industry.
In India, motorcycles are the preferred mode of transportation due to their affordability and efficiency in navigating crowded cities.

Key regions: Thailand, Italy, Indonesia, Spain, Germany

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Region comparison

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Analyst Opinion

The Motorcycles market in Asia is experiencing significant growth and development due to various factors.

Customer preferences: In Asia, motorcycles are a popular mode of transportation due to their affordability, fuel efficiency, and maneuverability in congested cities. Customers in this region often prefer motorcycles for their daily commute, as they provide a convenient and cost-effective way to navigate through traffic. Additionally, motorcycles are also favored by young consumers and enthusiasts who are attracted to their sporty design and performance capabilities.

Trends in the market: One notable trend in the Asian motorcycles market is the increasing demand for electric motorcycles. With growing concerns about environmental sustainability and the rising cost of fuel, consumers are shifting towards electric vehicles, including motorcycles. Governments in several Asian countries are also promoting the adoption of electric vehicles through incentives and subsidies, further driving the demand for electric motorcycles. This trend is expected to continue as technology improves and the charging infrastructure becomes more widespread. Another trend in the market is the emergence of larger and more powerful motorcycles. As incomes rise in Asia, there is a growing demand for premium motorcycles with higher engine capacities and advanced features. This trend is particularly evident in countries like India and China, where the middle class is expanding rapidly. Motorcycle manufacturers are capitalizing on this trend by introducing new models with enhanced performance and luxury features to cater to the evolving preferences of customers.

Local special circumstances: Asia is a diverse region with unique characteristics in each country's motorcycles market. For example, in countries like India and Vietnam, motorcycles are not only used for personal transportation but also for commercial purposes, such as food delivery and transportation services. This creates a significant demand for motorcycles with higher load-carrying capacities and durability. In Southeast Asian countries like Indonesia and Thailand, motorcycles are a popular choice for rural communities due to their versatility and ability to navigate through rough terrains. Manufacturers in these countries often produce motorcycles with off-road capabilities and rugged designs to cater to the specific needs of these markets.

Underlying macroeconomic factors: The growth of the motorcycles market in Asia can be attributed to several macroeconomic factors. Rapid urbanization and industrialization in many Asian countries have led to increased demand for affordable transportation options. Motorcycles, with their lower price points compared to cars, have become a popular choice for many individuals and families. Additionally, rising incomes and improving living standards in Asia have also contributed to the growth of the motorcycles market. As disposable incomes increase, more people can afford to purchase motorcycles for personal use, leading to higher sales and market expansion. Furthermore, government policies and regulations play a crucial role in shaping the motorcycles market in Asia. Governments in various countries have implemented measures to promote the domestic manufacturing and sales of motorcycles, such as tax incentives and subsidies. These policies have stimulated the growth of the motorcycles industry and attracted investments from both domestic and international manufacturers. In conclusion, the motorcycles market in Asia is experiencing significant growth and development due to customer preferences for affordable and fuel-efficient transportation options, the emergence of electric motorcycles, the demand for larger and more powerful motorcycles, and the unique local circumstances in each country. These trends are supported by underlying macroeconomic factors such as rapid urbanization, rising incomes, and government policies. As the Asian market continues to evolve, motorcycle manufacturers will need to adapt to changing customer preferences and market dynamics to remain competitive.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.