Motorcycles - Indonesia

  • Indonesia
  • In 2024, the projected revenue in the Motorcycles market in Indonesia is expected to reach US$7.24bn.
  • This indicates a positive trend for the industry, with an estimated annual growth rate (CAGR 2024-2029) of 5.74%.
  • By 2029, the market volume is projected to reach US$9.57bn.
  • It is worth noting that the largest segment in the Motorcycles market is Scooters, which is expected to reach a market volume of US$6.00bn in 2024.
  • Looking specifically at unit sales, it is anticipated that the Motorcycles market will see an increase, with expected unit sales of 6.69m motorcyles by 2029.
  • This growth in unit sales is indicative of the demand for Motorcycles market in Indonesia.
  • Furthermore, the volume weighted average price of Motorcycles market in 2024 is estimated to be US$1.27k, which demonstrates the average price point in the market.
  • In terms of market share, Honda Motorcycles is expected to hold the highest market share in the selected region, with a motorcycle unit sales share of 72.3% in 2024.
  • This reflects the popularity and demand for Honda Motorcycles among consumers in Indonesia.
  • Additionally, the value market share of Honda Motorcycles in the selected region is projected to be 111.3% in 2024, highlighting the brand's strong presence in the market.
  • From an international perspective, it is interesting to note that India is expected to generate the highest revenue in the Motorcycles market, with a projected revenue of US$32,110.00m in 2024.
  • This showcases the significant market potential India for motorcycle manufacturers and highlights the importance of the global market landscape.
  • The motorcycle market in Indonesia is experiencing significant growth due to the country's large population and increasing urbanization.

Key regions: Thailand, Italy, Indonesia, Spain, Germany

Region comparison

Analyst Opinion

The Motorcycles market in Indonesia has been experiencing significant growth in recent years.

Customer preferences:
Indonesian consumers have shown a strong preference for motorcycles as a primary mode of transportation. This is due to several factors, including the country's large population, high traffic congestion in urban areas, and the affordability and fuel efficiency of motorcycles compared to cars. Additionally, motorcycles are often seen as a more practical and convenient option for navigating Indonesia's narrow and crowded streets.

Trends in the market:
One major trend in the Indonesian motorcycle market is the increasing demand for automatic scooters. This can be attributed to the rising number of female riders and the growing popularity of scooters as a stylish and convenient mode of transportation. Manufacturers have responded to this trend by introducing a wide range of scooter models with advanced features and designs that cater to the preferences of Indonesian consumers. Another trend in the market is the shift towards electric motorcycles. With the Indonesian government's push for renewable energy and efforts to reduce pollution, there has been a growing interest in electric vehicles, including motorcycles. This trend is expected to continue as more electric motorcycle models become available and the charging infrastructure improves.

Local special circumstances:
Indonesia's geography and infrastructure present unique challenges and opportunities for the motorcycle market. The country consists of thousands of islands, many of which have limited road connectivity. Motorcycles offer a flexible and cost-effective solution for transportation in these areas, where cars and public transportation options may be limited. Additionally, the informal economy in Indonesia, which includes food delivery services and ride-hailing platforms, heavily relies on motorcycles for their operations. This further drives the demand for motorcycles in the country.

Underlying macroeconomic factors:
Several macroeconomic factors have contributed to the growth of the motorcycle market in Indonesia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more Indonesians to afford motorcycles as a means of transportation. Additionally, the government has implemented policies to support the automotive industry, including tax incentives and subsidies for the production and purchase of motorcycles. These factors have created a favorable environment for the growth of the motorcycle market in Indonesia.


Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.


  • Unit Sales
  • Analyst Opinion
  • Revenue
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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