Off-road Motorcycles - EU-27

EU-27

The Off-road Motorcycles market segment in the EU-27 is set to achieve a significant revenue of US$1.91bn by 2024.
This impressive figure is projected to grow at an annual rate of 2.40% (CAGR 2024-2028), resulting in a market volume of US$2.10bn by 2028.
The demand for Off-road Motorcycles market is expected to rise, with unit sales reaching 224.10k motorcyles by 2028.
In 2024, the volume weighted average price of Off-road Motorcycles market in the EU-27 is anticipated to be US$9.25k.
It is worth noting that in Brazil is expected to generate the highest revenue in the international market, amounting to US$1,359.00m by 2024.
In Germany, the market for off-road motorcycles is experiencing a surge in popularity due to the country's extensive network of off-road trails and the growing interest in outdoor recreational activities.

Key regions: Spain, Nigeria, Italy, Portugal, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Off-road Motorcycles market in EU-27 is experiencing steady growth due to increasing customer preferences for outdoor recreational activities and the availability of a wide range of off-road motorcycles in the market.

Customer preferences: Customers in the EU-27 region are increasingly inclined towards outdoor recreational activities such as off-road biking. Off-road motorcycles provide an adventurous and thrilling experience for riders, making them popular among outdoor enthusiasts. Additionally, the availability of various types of off-road motorcycles, such as dirt bikes, motocross bikes, and enduro bikes, caters to the diverse preferences of customers.

Trends in the market: One of the key trends in the Off-road Motorcycles market in EU-27 is the growing demand for electric off-road motorcycles. With increasing concerns about environmental sustainability, customers are showing a preference for electric vehicles, including off-road motorcycles. Electric off-road motorcycles offer several advantages such as reduced noise pollution, lower maintenance costs, and zero emissions, making them an attractive choice for environmentally conscious riders. Another trend in the market is the rising popularity of off-road motorcycle events and competitions. The EU-27 region hosts various off-road motorcycle events, including motocross races, enduro competitions, and off-road rallies. These events attract a large number of participants and spectators, driving the demand for off-road motorcycles. Additionally, the exposure gained through these events helps in promoting the off-road motorcycle culture and attracting new customers to the market.

Local special circumstances: The Off-road Motorcycles market in EU-27 is influenced by the diverse terrain and landscapes present in the region. The EU-27 countries offer a wide range of off-road riding opportunities, including mountain trails, forests, and off-road parks. This variety of terrains attracts riders with different skill levels and preferences, leading to a higher demand for off-road motorcycles. Furthermore, the EU-27 region has a well-established network of off-road motorcycle clubs and communities. These clubs organize group rides, training sessions, and social events, creating a sense of belonging and camaraderie among off-road motorcycle enthusiasts. The presence of such communities fosters the growth of the market by encouraging new riders to join and participate in the off-road motorcycle culture.

Underlying macroeconomic factors: The growth of the Off-road Motorcycles market in EU-27 is supported by favorable macroeconomic factors. The region has witnessed a stable economic growth, which has resulted in increased disposable income among consumers. This has enabled individuals to invest in recreational activities, including off-road motorcycling. Moreover, the availability of financing options and affordable pricing of off-road motorcycles have made them more accessible to a wider range of customers. In conclusion, the Off-road Motorcycles market in EU-27 is experiencing growth due to increasing customer preferences for outdoor recreational activities and the availability of a diverse range of off-road motorcycles. The market is witnessing trends such as the demand for electric off-road motorcycles and the popularity of off-road motorcycle events. The region's diverse terrains and landscapes, along with the presence of off-road motorcycle clubs, contribute to the market's growth. Favorable macroeconomic factors, including stable economic growth and increased disposable income, further support the development of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.