The On-road Motorcycles market in Germany has been experiencing significant growth in recent years.
Customer preferences: German consumers have shown a strong preference for on-road motorcycles, with a particular interest in sport bikes and touring bikes. These motorcycles offer a combination of performance, comfort, and style that appeals to many riders in the country. Additionally, German consumers prioritize safety features, such as advanced braking systems and stability control, when choosing their motorcycles. They also value fuel efficiency and eco-friendliness, as environmental concerns are important to the German market.
Trends in the market: One of the key trends in the on-road motorcycles market in Germany is the increasing popularity of electric motorcycles. As environmental consciousness grows and government regulations become stricter, more consumers are opting for electric motorcycles as a sustainable and efficient mode of transportation. This trend is expected to continue as advancements in battery technology and charging infrastructure make electric motorcycles more practical and accessible. Another trend in the market is the growing demand for customization options. German consumers are increasingly seeking motorcycles that reflect their individuality and personal style. This has led to a rise in the availability of customization options, including different paint colors, accessories, and performance upgrades. Manufacturers are responding to this trend by offering a wider range of customization options to cater to the diverse preferences of the German market.
Local special circumstances: Germany has a well-developed road infrastructure and a strong motorcycle culture, which contribute to the growth of the on-road motorcycles market. The country is known for its scenic landscapes and winding roads, making it an attractive destination for motorcycle enthusiasts. Additionally, Germany has a rich history in motorcycle manufacturing, with several renowned brands originating from the country. This heritage and expertise in motorcycle production have fostered a strong domestic market for on-road motorcycles.
Underlying macroeconomic factors: The overall economic stability and high disposable income levels in Germany have played a significant role in the growth of the on-road motorcycles market. With a strong economy and low unemployment rates, consumers have more purchasing power to invest in recreational vehicles like motorcycles. Additionally, favorable financing options and low interest rates have made motorcycles more affordable and accessible to a wider range of consumers. In conclusion, the on-road motorcycles market in Germany is experiencing growth due to customer preferences for sport bikes and touring bikes, the increasing popularity of electric motorcycles, the demand for customization options, the country's well-developed road infrastructure and motorcycle culture, and the overall economic stability and high disposable income levels in Germany.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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