The On-road Motorcycles market in Japan has been experiencing steady growth in recent years, driven by several key factors.
Customer preferences: In Japan, there is a strong demand for on-road motorcycles due to their versatility and fuel efficiency. Many Japanese consumers prefer motorcycles as a mode of transportation for daily commutes and short-distance travel, as they are more cost-effective and convenient compared to cars. Additionally, motorcycles are popular among younger consumers who value the freedom and flexibility that they offer.
Trends in the market: One trend that has been observed in the on-road motorcycles market in Japan is the increasing popularity of electric motorcycles. As environmental concerns grow, more consumers are opting for electric vehicles, including motorcycles. The government of Japan has also been promoting the adoption of electric vehicles through various incentives and subsidies, which has further fueled the demand for electric motorcycles. Another trend in the market is the rising demand for smaller and more compact motorcycles. With limited parking space in urban areas, many Japanese consumers prefer smaller motorcycles that are easier to maneuver and park. This trend has led to the introduction of more lightweight and compact models in the market, catering to the specific needs of Japanese consumers.
Local special circumstances: Japan has a well-developed infrastructure and a strong motorcycle culture, which has contributed to the growth of the on-road motorcycles market. The country has an extensive network of roads and highways, making it convenient for motorcycle riders to travel across different regions. Additionally, Japan hosts various motorcycle events and races, which further promote the popularity of motorcycles among enthusiasts.
Underlying macroeconomic factors: The growth of the on-road motorcycles market in Japan is also influenced by macroeconomic factors. The country has a stable economy and a high standard of living, which allows consumers to afford motorcycles as a means of transportation. Additionally, the government of Japan has implemented policies to support the automotive industry, including the motorcycle sector, which has created a favorable business environment for manufacturers and dealers. In conclusion, the on-road motorcycles market in Japan is developing due to customer preferences for versatile and fuel-efficient transportation options, the increasing popularity of electric motorcycles, the demand for smaller and more compact models, the country's well-developed infrastructure and motorcycle culture, and underlying macroeconomic factors such as a stable economy and government support. These factors have contributed to the steady growth of the market and are expected to continue driving its development in the future.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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