Key regions: Brazil, Portugal, Indonesia, United States, Italy
The Scooters market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.
Customer preferences: In Brazil, there has been a shift in customer preferences towards more environmentally friendly and cost-effective transportation options. Scooters are seen as a practical and efficient mode of transportation, particularly in urban areas with heavy traffic congestion. Customers appreciate the ease of maneuverability and the ability to navigate through narrow streets and crowded areas. Additionally, the affordability and low maintenance costs of scooters make them an attractive option for budget-conscious consumers.
Trends in the market: One of the key trends in the Scooters market in Brazil is the increasing demand for electric scooters. With growing concerns about air pollution and the need to reduce carbon emissions, electric scooters offer a cleaner and more sustainable alternative to traditional gasoline-powered scooters. The advancements in battery technology have improved the range and performance of electric scooters, making them a viable option for everyday commuting. As a result, we have seen a rise in the number of electric scooter models available in the market, catering to the growing demand. Another trend in the market is the rise of scooter-sharing services. Similar to bike-sharing programs, scooter-sharing services have gained popularity in urban areas, providing a convenient and flexible transportation option for short-distance travel. These services allow users to rent scooters on-demand through mobile applications, providing a cost-effective and efficient way to get around the city. The convenience and accessibility of scooter-sharing services have contributed to the overall growth of the Scooters market in Brazil.
Local special circumstances: Brazil's geographical and demographic characteristics contribute to the growth of the Scooters market. With its vast territory and diverse landscapes, scooters are well-suited for navigating through Brazil's cities and towns, especially in areas with limited public transportation infrastructure. Additionally, the high population density in urban areas creates a demand for compact and agile modes of transportation, making scooters a popular choice among city dwellers.
Underlying macroeconomic factors: Brazil's improving economy and rising middle-class population have also played a role in the growth of the Scooters market. As disposable incomes increase, more consumers are able to afford personal transportation options like scooters. Furthermore, the government's efforts to improve road infrastructure and promote sustainable transportation have created a favorable environment for the Scooters market to thrive. In conclusion, the Scooters market in Brazil is witnessing significant growth due to changing customer preferences towards more environmentally friendly and cost-effective transportation options. The rise of electric scooters and scooter-sharing services, along with Brazil's geographical and demographic characteristics, contribute to the market's expansion. Additionally, the improving economy and government initiatives further support the growth of the Scooters market in Brazil.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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