Key regions: Brazil, Portugal, Indonesia, United States, Italy
The Scooters market in Italy has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Italian customers have shown a growing preference for scooters due to their convenience and affordability. Scooters are seen as a practical mode of transportation for daily commuting, especially in congested urban areas where parking is limited. Additionally, scooters offer a more fuel-efficient and environmentally friendly alternative to cars, aligning with the increasing global focus on sustainability.
Trends in the market: One of the key trends in the Italian Scooters market is the rising demand for electric scooters. With the government's push towards reducing emissions and promoting clean energy, electric scooters have gained popularity among environmentally conscious consumers. The availability of government subsidies and incentives for purchasing electric vehicles has further fueled the demand for electric scooters in Italy. Another trend in the market is the increasing adoption of sharing services for scooters. Companies offering scooter-sharing services have emerged in major cities, providing an alternative to traditional ownership. This trend is particularly popular among younger consumers who value flexibility and cost-effectiveness. The convenience of unlocking and renting a scooter through a mobile app has made sharing services a convenient option for short-distance travel.
Local special circumstances: Italy's urban landscape, characterized by narrow streets and limited parking spaces, has contributed to the growth of the Scooters market. Scooters are well-suited for maneuvering through congested city streets and can be easily parked in tight spaces. The cultural preference for two-wheeled vehicles, as seen in the popularity of motorcycles, has also influenced the demand for scooters in Italy.
Underlying macroeconomic factors: The Italian economy has been recovering from a period of stagnation, leading to increased consumer confidence and spending power. As a result, more individuals are able to afford personal transportation options such as scooters. Additionally, the high cost of fuel and maintenance for cars has made scooters a cost-effective alternative for many Italians. In conclusion, the Scooters market in Italy is experiencing growth due to changing customer preferences towards convenience, affordability, and sustainability. The rising demand for electric scooters and the adoption of sharing services are key trends shaping the market. Italy's urban landscape and cultural preference for two-wheeled vehicles further contribute to the growth of the market. The recovering economy and the cost-effectiveness of scooters compared to cars are underlying macroeconomic factors driving the market's development.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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