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Bike-sharing - Germany

Germany

The projected revenue for the Bike-sharing market in Germany is expected to reach US$72.09m by 2024.
Moreover, it is estimated that this revenue will grow annually at a rate of 5.19% in the years between 2024 and 2028.
This growth is expected to lead to a market volume of US$88.25m by 2028.
In terms of the number of users, it is expected that the Bike-sharing market in Germany will have 2.59m users users by 2028.
The user penetration rate is projected to increase from 2.8% in 2024 to 3.1% by 2028.
The average revenue per user (ARPU) is expected to be US$31.14.
It is also anticipated that 87% of the total revenue in the Bike-sharing market in Germany will be generated through online sales by 2028.
In comparison to other countries, the majority of the revenue in the Bike-sharing market will be generated in China, with a projected revenue of US$5,870m in 2024.
Germany's bike-sharing market is thriving, with major players such as Nextbike and Deezer offering eco-friendly transportation options in cities like Berlin and Munich.

Key regions: Thailand, China, Germany, Saudi Arabia, United States

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

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Analyst Opinion

The Bike-sharing market in Germany has been experiencing significant growth over the past few years.

Customer preferences: Customers in Germany have shown a strong preference for bike-sharing services due to their convenience and affordability. With increasing concerns about environmental sustainability and traffic congestion, more people are opting for eco-friendly transportation options like bike-sharing. In addition, the younger generation, in particular, is embracing bike-sharing as a lifestyle choice, valuing the flexibility and freedom it offers.

Trends in the market: One of the key trends in the German Bike-sharing market is the rise of dockless bike-sharing services. Unlike traditional docked bike-sharing systems, which require users to pick up and drop off bikes at designated stations, dockless systems allow users to locate and unlock bikes using a smartphone app. This trend has gained popularity due to its convenience and flexibility, as users can pick up and drop off bikes anywhere within the designated service area. Another trend in the market is the integration of electric bikes into bike-sharing fleets. Electric bikes provide an added level of convenience, especially for longer distances or hilly areas. The availability of electric bikes in bike-sharing services has attracted a wider range of customers who may not have considered cycling as a viable mode of transportation before.

Local special circumstances: Germany's well-developed cycling infrastructure and culture have contributed to the growth of the Bike-sharing market. The country has an extensive network of cycle paths and dedicated lanes, making it safe and convenient for cyclists. Furthermore, Germany has a strong cycling culture, with many cities promoting cycling as a sustainable and healthy mode of transportation. This cultural acceptance and support for cycling have created a favorable environment for the Bike-sharing market to thrive.

Underlying macroeconomic factors: The German government's commitment to reducing carbon emissions and promoting sustainable transportation has played a significant role in the growth of the Bike-sharing market. The government has implemented various policies and initiatives to encourage cycling, including subsidies for electric bikes and the expansion of cycling infrastructure. These efforts have not only increased the popularity of bike-sharing services but have also attracted investment from both public and private sectors. In conclusion, the Bike-sharing market in Germany is experiencing rapid growth due to customer preferences for convenience and affordability, as well as the integration of dockless and electric bikes. The country's well-developed cycling infrastructure and cultural acceptance of cycling have further contributed to this growth. Additionally, the government's commitment to sustainability and promotion of cycling has created a favorable environment for the Bike-sharing market to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.