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Car Rentals - Brazil

Brazil

By the year 2024, the Car Rentals market in Brazil is expected to generate a revenue of US$2.39bn .
Furthermore, the revenue is projected to grow at an annual rate of 2.52% (CAGR 2024-2028), leading to an estimated market volume of US$2.64bn by 2028.
As for the number of users, it is expected to increase to 20.10m users by 2028.
In 2024, user penetration is projected to be 8.7%, while it is expected to reach 9.1% by 2028.
The average revenue per user (ARPU) is estimated to amount to US$127.00 .
Additionally, the online sales generated revenue in the Car Rentals market is expected to be 64% of the total revenue by 2028.
Lastly, it's worth mentioning that United States is expected to generate the highest revenue in the Car Rentals market, amounting to US$30,440m in 2024, in comparison to other countries worldwide.
Car rental companies in Brazil are adapting to the increasing demand for eco-friendly vehicles to meet the country's sustainability goals.

Key regions: China, South America, Germany, United States, Malaysia

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Analyst Opinion

The Car Rentals market in Brazil has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Brazil, there is a growing preference among consumers for the convenience and flexibility of renting a car. With the rise of ride-sharing services and the increasing cost of car ownership, many individuals are opting to rent a car for specific occasions or trips rather than owning their own vehicle. This trend is particularly prevalent among younger generations who value experiences over ownership.

Trends in the market: One of the key trends in the Car Rentals market in Brazil is the increasing demand for online booking platforms. Customers are now able to easily compare prices, vehicle options, and book their rental car online, making the process more convenient and efficient. This trend has been accelerated by the widespread adoption of smartphones and the internet, allowing customers to access car rental services anytime, anywhere. Another trend in the market is the emergence of car-sharing services. This concept allows individuals to rent a car for short periods of time, often by the hour or day, and is gaining popularity in urban areas where car ownership is less practical. Car-sharing services provide an alternative to traditional car rentals and cater to the needs of customers who only require a vehicle for short periods.

Local special circumstances: Brazil is a vast country with diverse landscapes and attractions, making it an ideal destination for domestic and international tourists. The need for transportation to explore these various destinations has contributed to the growth of the Car Rentals market. Additionally, Brazil has a well-developed tourism industry, with millions of visitors each year, further driving the demand for rental cars.

Underlying macroeconomic factors: The economic stability and growth in Brazil have played a significant role in the development of the Car Rentals market. As the middle class continues to expand and disposable incomes rise, more individuals have the financial means to afford renting a car. Furthermore, Brazil has experienced an increase in business travel, both domestic and international, which has also contributed to the growth of the market. In conclusion, the Car Rentals market in Brazil is experiencing growth due to customer preferences for convenience and flexibility, the emergence of online booking platforms, the popularity of car-sharing services, the country's diverse tourism industry, and the underlying macroeconomic factors of economic stability and increased business travel. As these trends and factors continue to drive demand, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.