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Ride-hailing - Brazil

Brazil

The projected revenue for the Ride-hailing market in Brazil is expected to reach US$2.14bn by 2024.
Furthermore, it is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 5.89%, resulting in a projected market volume of US$2.69bn by 2028.
It is projected that the number of users in the Ride-hailing market will reach 76.32m users by 2028, with projected user penetration of 31.1% in 2024 and 34.4% by 2028.
The expected Average Revenue Per User (ARPU) is US$31.58.
The Ride-hailing market is an online-only market.
When compared globally, China is expected to generate the most revenue (US$63,280m in 2024).
Ride-hailing services in Brazil are fiercely competitive, with local players like 99 and Cabify challenging the dominance of Uber.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

Market

Region

Region comparison

Currency

Analyst Opinion

The Ride-hailing market in Brazil is experiencing significant growth and development.

Customer preferences: Customers in Brazil are increasingly turning to ride-hailing services for their transportation needs. This can be attributed to several factors. Firstly, ride-hailing services offer convenience and flexibility, allowing customers to request a ride with just a few taps on their smartphones. This is particularly appealing to urban dwellers who are looking for a quick and efficient way to get around the city. Additionally, ride-hailing services often provide competitive pricing, making them an attractive option for cost-conscious consumers.

Trends in the market: One of the key trends in the ride-hailing market in Brazil is the increasing popularity of motorcycle ride-hailing services. This trend can be attributed to the unique traffic conditions in many Brazilian cities. Motorcycles are often able to navigate through congested roads more easily than traditional cars, allowing for faster and more efficient transportation. As a result, motorcycle ride-hailing services have gained traction among customers who are looking for a quicker way to reach their destinations. Another trend in the market is the emergence of specialized ride-hailing services catering to specific customer needs. For example, there are ride-hailing services in Brazil that specifically cater to women, offering female drivers and additional safety features. This trend reflects the growing demand for personalized and tailored services in the ride-hailing industry.

Local special circumstances: Brazil is a country with a large population and significant urbanization. This presents both opportunities and challenges for the ride-hailing market. On one hand, the large population provides a large customer base for ride-hailing companies to tap into. On the other hand, the high population density in urban areas can lead to traffic congestion and longer wait times for rides, which can impact customer satisfaction. Additionally, Brazil has a diverse geography, with many cities located in hilly or mountainous regions. This can pose challenges for ride-hailing services, particularly those that rely on traditional cars, as navigating these terrains can be more difficult.

Underlying macroeconomic factors: The development of the ride-hailing market in Brazil is also influenced by underlying macroeconomic factors. Brazil has experienced economic growth in recent years, which has led to an increase in disposable income for many consumers. This has contributed to the growth of the ride-hailing market, as more people are able to afford the convenience and cost-effectiveness of these services. Additionally, the increasing penetration of smartphones and internet connectivity in Brazil has made it easier for customers to access and use ride-hailing apps. This has further fueled the growth of the market. In conclusion, the ride-hailing market in Brazil is experiencing significant growth and development, driven by customer preferences for convenience and cost-effectiveness. The market is characterized by trends such as the popularity of motorcycle ride-hailing services and the emergence of specialized services catering to specific customer needs. However, the market also faces challenges such as traffic congestion and geographical constraints. The development of the market is influenced by underlying macroeconomic factors such as economic growth and increasing smartphone penetration.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.