Market Insights Mobility Shared Mobility

E-Scooter-sharing - United Kingdom

United Kingdom

The E-Scooter-sharing market in the United Kingdom is expected to see a significant increase in revenue, with projections indicating a rise to US$86.69m by 2024.
The market is anticipated to grow with a compound annual growth rate (CAGR 2024-2028) of 19.06%, resulting in a predicted market volume of US$174.20m by 2028.
Furthermore, the number of users is expected to reach 7,656.00k users in the United Kingdom by 2028, with a user penetration rate of 6.5% in 2024 and 11.1% by 2028.
The average revenue per user (ARPU) is projected to be US$19.56.
Additionally, online sales are expected to generate 100% of the total revenue in the E-Scooter-sharing market by 2028.
In comparison to other countries, United States is expected to generate the most revenue, with projections indicating a revenue of US$768,400k in 2024.
E-scooter-sharing is gaining momentum in the United Kingdom, with major cities such as London and Birmingham launching trials to explore its potential as a sustainable mode of transport.

Key regions: India, Thailand, Malaysia, China, South America

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Analyst Opinion

The E-Scooter-sharing market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the development of the E-Scooter-sharing market in United Kingdom is the increasing demand for convenient and environmentally friendly transportation options. Customers are increasingly looking for alternative modes of transportation that are cost-effective, easy to use, and do not contribute to air pollution. E-Scooter-sharing services offer a solution to these needs by providing a convenient and sustainable mode of transportation for short trips within cities.

Trends in the market: The E-Scooter-sharing market in United Kingdom has witnessed several trends that have contributed to its growth. Firstly, there has been a rise in the number of companies entering the market, leading to increased competition and innovation. This has resulted in the introduction of new features and technologies, such as GPS tracking and mobile apps, which have made it easier for customers to locate and rent e-scooters. Secondly, there has been a shift in customer behavior towards shared mobility services. Many customers are now opting to use shared e-scooters instead of owning their own vehicles, as it offers a more cost-effective and convenient option for short trips. This trend is further supported by the increasing availability of e-scooter-sharing services in major cities across the country.

Local special circumstances: The development of the E-Scooter-sharing market in United Kingdom is also influenced by local special circumstances. For example, the UK government has been supportive of sustainable transportation initiatives and has implemented policies to encourage the use of electric vehicles, including e-scooters. This has created a favorable regulatory environment for e-scooter-sharing companies to operate in the country. Furthermore, the compact nature of many cities in United Kingdom makes e-scooters an ideal mode of transportation for short trips. The availability of bike lanes and dedicated infrastructure for micromobility vehicles also makes it easier for customers to navigate through congested urban areas.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the development of the E-Scooter-sharing market in United Kingdom. Firstly, the growing concern about climate change and air pollution has led to increased awareness and demand for sustainable transportation options. E-scooters offer a greener alternative to traditional modes of transportation, such as cars and motorcycles. Secondly, the rapid advancements in technology, particularly in battery and electric motor technology, have made e-scooters more efficient and affordable. This has made it easier for companies to offer e-scooter-sharing services at competitive prices, making it more accessible to a wider range of customers. In conclusion, the E-Scooter-sharing market in United Kingdom has been driven by customer preferences for convenient and sustainable transportation options, as well as the availability of shared mobility services and favorable regulatory environment. The market is expected to continue growing in the coming years, as more customers embrace the benefits of e-scooter-sharing and as technology continues to advance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.