Travel & Tourism - United Kingdom

  • United Kingdom
  • The United Kingdom's Travel & Tourism market is expected to reach a revenue of US$40.12bn by 2024, with an annual growth rate (CAGR 2024-2028) of 1.29%, projecting a market volume of US$42.23bn by 2028.
  • The market, the Hotels market, is expected to reach a market volume of US$21.52bn by 2024.
  • The number of users in Hotels is projected to reach 36.19m users by 2028, with a user penetration of 69.3% in 2024 and a projected increase to 71.3% by 2028.
  • The average revenue per user (ARPU) is expected to be US$0.85k.
  • By 2028, online sales are anticipated to generate 81% of the total revenue in the Travel & Tourism market.
  • In global comparison, United States is projected to generate the most revenue, amounting to US$199bn by 2024.
  • The emergence of niche tourism segments such as wellness retreats, culinary tourism, and heritage tours is reshaping the UK's travel landscape, catering to specific interests and preferences of travelers.

Key regions: Malaysia, Europe, Singapore, Vietnam, United States

Region comparison

Analyst Opinion

The Travel & Tourism market in United Kingdom continues to show resilience and growth, driven by a combination of factors unique to the region.

Customer preferences:
Travelers in the United Kingdom are increasingly seeking personalized and unique experiences, moving away from traditional tourist attractions to more niche and off-the-beaten-path destinations. This shift in preferences is fueled by a desire for authentic cultural experiences and a deeper connection with the local community.

Trends in the market:
One notable trend in the United Kingdom's Travel & Tourism market is the rise of sustainable and eco-friendly travel practices. Travelers are becoming more conscious of their environmental impact and are actively seeking out companies and destinations that prioritize sustainability. This trend is driving innovation in the industry, with many businesses adopting green practices to cater to this growing market segment.

Local special circumstances:
The United Kingdom's rich history and diverse cultural offerings make it a top destination for travelers from around the world. From historic landmarks to vibrant cities, the country offers a wide range of experiences for tourists. Additionally, the United Kingdom's strong transportation infrastructure and well-developed tourism industry make it a convenient and accessible destination for both domestic and international travelers.

Underlying macroeconomic factors:
The United Kingdom's stable economy and strong currency make it an attractive destination for tourists looking for high-quality experiences. Despite uncertainties surrounding Brexit, the country remains a popular choice for travelers due to its cultural attractions, world-class museums, and picturesque landscapes. Additionally, the United Kingdom's well-established tourism industry and hospitality sector contribute to the overall growth and development of the Travel & Tourism market in the region.


Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Travel Behavior
  • User Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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