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Moped-sharing - Turkey

Turkey

The Moped-sharing market in Turkey is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$12.42m in 2024.
This indicates a promising future for the industry in the country.
Furthermore, the market is expected to experience an annual growth rate (CAGR 2024-2028) of 24.90%.
As a result, the projected market volume is estimated to reach US$30.23m by 2028.
In terms of user base, the number of users in the Moped-sharing market is projected to reach 456.90k users by 2028.
The user penetration rate is also expected to rise from 0.3% in 2024 to 0.5% by 2028.
Moreover, the average revenue per user (ARPU) is projected to amount to US$48.38.
The Moped-sharing market is an online-only market.
In a global context, it is interesting to note that India is projected to generate the highest revenue in the Moped-sharing market, with an estimated revenue of US$684m in 2024.
With increasing revenue, user base, and user penetration, the industry is set to make a significant impact on the transportation sector in the country.
Turkey's Moped-sharing market is experiencing significant growth due to the country's densely populated urban areas and increasing demand for affordable and convenient transportation options.

Key regions: Germany, Indonesia, South America, India, Europe

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Analyst Opinion

The Moped-sharing market in Turkey is experiencing significant growth and development.

Customer preferences: Customers in Turkey are increasingly opting for moped-sharing services due to their convenience and cost-effectiveness. Mopeds are a popular mode of transportation in urban areas, especially for short trips and last-mile connectivity. The ease of finding and unlocking mopeds through mobile apps has made them an attractive option for commuters and tourists alike. Additionally, the affordability of moped-sharing services compared to traditional transportation options such as taxis or private cars is a key factor driving customer preferences.

Trends in the market: One of the major trends in the moped-sharing market in Turkey is the increasing number of players entering the market. Several local and international companies have launched their moped-sharing services, leading to a competitive landscape. This competition has resulted in improved service quality, lower prices, and enhanced features to attract and retain customers. Furthermore, the market is witnessing a shift towards electric mopeds, driven by environmental concerns and government initiatives promoting sustainable transportation options.

Local special circumstances: The unique geography and urbanization patterns in Turkey contribute to the growth of the moped-sharing market. With a large population and densely populated cities, there is a high demand for efficient and convenient transportation solutions. The presence of historical sites and tourist attractions also makes moped-sharing an appealing option for tourists who want to explore the cities at their own pace. Additionally, the relatively mild climate in most parts of Turkey makes riding mopeds a viable option throughout the year.

Underlying macroeconomic factors: Several macroeconomic factors are influencing the development of the moped-sharing market in Turkey. The country's growing middle class and increasing urbanization are driving the demand for affordable and flexible transportation options. Additionally, rising fuel prices and traffic congestion in major cities are pushing people towards alternative modes of transportation. The government's focus on sustainable transportation and reducing emissions is also creating a favorable environment for the growth of moped-sharing services. In conclusion, the moped-sharing market in Turkey is witnessing significant growth and development due to customer preferences for convenience and cost-effectiveness. The increasing number of players, shift towards electric mopeds, unique local circumstances, and underlying macroeconomic factors are all contributing to the expansion of the market. As the market continues to evolve, it is expected to play a crucial role in the transportation ecosystem of Turkey, providing a sustainable and efficient mode of transportation for urban dwellers and tourists.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of moped-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.