Key regions: United States, Saudi Arabia, Germany, Malaysia, India
The Shared Mobility market in Turkey has been experiencing significant growth and evolution in recent years.
Customer preferences: Customers in Turkey are increasingly valuing convenience, flexibility, and cost-effectiveness when it comes to transportation options. Shared Mobility services such as ride-hailing, car-sharing, and bike-sharing are becoming popular choices among urban dwellers who seek efficient and affordable ways to move around the city.
Trends in the market: One noticeable trend in the Shared Mobility market in Turkey is the rise of electric scooters as a popular mode of transportation in major cities. This trend aligns with the global shift towards sustainable and eco-friendly mobility solutions. Additionally, the integration of digital payment methods and the use of mobile applications for booking and tracking shared vehicles are enhancing the overall customer experience in the market.
Local special circumstances: Turkey's unique geographical position as a bridge between Europe and Asia has influenced the transportation landscape in the country. The increasing urbanization and traffic congestion in major cities like Istanbul have propelled the demand for efficient Shared Mobility services. Moreover, the young and tech-savvy population in Turkey is quick to adopt new transportation trends, contributing to the rapid growth of the Shared Mobility market.
Underlying macroeconomic factors: The growing middle class and rising disposable incomes in Turkey are driving the demand for convenient and affordable transportation options. Shared Mobility services offer a cost-effective alternative to owning a car, especially in urban areas where parking space is limited and traffic congestion is a common issue. Additionally, government initiatives to promote sustainable transportation solutions and reduce carbon emissions are also shaping the development of the Shared Mobility market in Turkey.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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