Market Insights Mobility Travel & Tourism

Camping - Africa

Africa

The Camping market in Africa is expected to witness a significant rise in revenue, with a projected value of US$116.90m in 2024.
Furthermore, it is estimated that the revenue will grow at a Compound Annual Growth Rate (CAGR) of 27.11% from 2024 to 2028, resulting in a projected market volume of US$305.20m by 2028.
In terms of user base, the Camping market is expected to have 4.57m users users by 2028, with a user penetration rate of 0.1% in 2024, which is expected to increase to 0.3% by 2028.
The Average Revenue Per User (ARPU) is projected to be US$60.70.
Additionally, online sales are expected to generate 58% of the total revenue by 2028.
Finally, it is worth noting that United States is expected to generate the highest revenue in the Camping market, with a projected revenue of US$23,270m in 2024, when compared to other countries globally.
Camping in Africa is gaining popularity among adventure seekers, with countries like Kenya and Tanzania offering stunning landscapes and wildlife experiences.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Camping market in Africa has been experiencing significant growth and development in recent years, driven by various factors unique to the region.

Customer preferences: Customers in Africa are increasingly seeking outdoor experiences and adventure, leading to a growing demand for camping equipment and accessories. The desire to connect with nature and explore the continent's diverse landscapes has fueled interest in camping as a popular recreational activity.

Trends in the market: In countries like Kenya and South Africa, safari camping has gained popularity among both domestic and international tourists. This trend has led to an increase in the number of camping sites and facilities tailored to meet the needs of safari-goers, including luxury tents and eco-friendly amenities. Additionally, the rise of social media influencers and travel bloggers showcasing their camping experiences has contributed to the market's growth by inspiring more people to take up camping as a lifestyle choice.

Local special circumstances: In North African countries like Morocco and Egypt, desert camping has become a unique selling point for tourists looking to experience the mystical beauty of the Sahara. These destinations offer a blend of traditional Bedouin camping practices with modern comforts, attracting adventure seekers from around the world. The cultural significance of desert camping in these regions adds a layer of authenticity and charm to the overall camping experience.

Underlying macroeconomic factors: The improving infrastructure and stability in many African countries have made it easier for camping enthusiasts to access remote and previously inaccessible areas. Economic growth and rising disposable incomes in urban centers have also contributed to the expansion of the camping market, as more people can afford to invest in outdoor recreational activities. Additionally, government initiatives promoting tourism and sustainable development have created a conducive environment for the camping industry to thrive across the continent.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.