Market Insights Mobility Travel & Tourism

Camping - Brazil

Brazil

By 2024, the Camping market in Brazil is predicted to generate a revenue of US$23.87m.
This revenue is forecasted to increase annually by -6.35% (CAGR 2024-2028), which will result in a market volume projection of US$18.36m by 2028.
The number of users in this market is also expected to rise to 171.10k users by 2028.
The user penetration rate is expected to increase from 0.1% in 2024 to 0.1% by 2028.
Moreover, the average revenue per user (ARPU) is estimated to be US$99.49.
In the Camping market of Brazil, online sales are expected to generate 61% of the total revenue by 2028.
It is noteworthy that United States is projected to generate the highest revenue compared to other countries, with a revenue of US$23,270m in 2024, when compared globally.
Camping in Brazil is increasingly popular among eco-tourists who seek to explore the country's diverse and stunning natural landscapes.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Brazil continues to show promising growth and development, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Brazilian consumers are increasingly seeking outdoor experiences and activities, driving the demand for camping equipment and accessories. The preference for eco-friendly and sustainable products is also shaping purchasing decisions in the Camping market, with a growing focus on environmentally conscious choices.

Trends in the market: One notable trend in the Brazilian Camping market is the rise of glamping, a luxurious form of camping that offers unique and upscale accommodations in natural settings. This trend caters to consumers looking for a blend of comfort and outdoor adventure, contributing to the diversification of camping offerings in the country. Additionally, the popularity of camping among younger demographics, including millennials and Gen Z, is fueling innovation in product design and technology within the market.

Local special circumstances: Brazil's vast and diverse natural landscapes, including the Amazon rainforest, pristine beaches, and national parks, provide abundant opportunities for camping enthusiasts. The country's rich biodiversity and unique ecosystems attract both domestic and international campers, contributing to the growth of the Camping market. Moreover, Brazil's cultural emphasis on outdoor leisure activities and communal gatherings further supports the popularity of camping as a recreational pastime.

Underlying macroeconomic factors: Economic stability and rising disposable incomes in Brazil are enabling more consumers to participate in outdoor recreational activities such as camping. As the middle class expands and urbanization continues, there is a growing interest in reconnecting with nature and exploring the country's natural beauty through camping experiences. Additionally, government initiatives to promote tourism and sustainable development are creating a favorable environment for the Camping market to thrive in Brazil.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.