Market Insights Mobility Travel & Tourism

Camping - Hungary

Hungary

Hungary is expected to see a significant increase in revenue within the Camping market, with projected revenue reaching US$11.05m in 2024.
The market is expected to grow annually at a rate of 5.08% between 2024 and 2028, resulting in a projected market volume of US$13.47m by 2028.
Additionally, the number of users is expected to increase to 124.90k users by 2028, with user penetration hitting 1.3% by the same year, up from 1.1% in 2024.
The average revenue per user (ARPU) is projected to amount to US$105.40.
By 2028, it is expected that 51% of total revenue within the Camping market will be generated through online sales.
It is interesting to note that in global comparison, United States is expected to generate the most revenue in this market, with projected revenue reaching US$23,270m in 2024.
Camping in Hungary offers a unique experience with its stunning natural parks and affordable prices.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Hungary has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Hungary are increasingly drawn to camping as a form of affordable and sustainable tourism, seeking immersion in nature and outdoor experiences. The trend towards eco-friendly and off-grid camping options has been on the rise, reflecting a global shift towards more conscious travel choices.

Trends in the market: One notable trend in the Hungarian camping market is the increasing popularity of glamping, which combines the experience of camping with luxury amenities. This trend caters to customers looking for unique and comfortable accommodation options while still enjoying the beauty of the outdoors. Additionally, the rise of family-friendly campsites with various recreational activities indicates a growing demand for camping experiences that cater to different age groups and preferences.

Local special circumstances: Hungary's rich natural landscapes, including national parks, lakes, and thermal springs, provide an ideal setting for camping enthusiasts. The country's favorable climate during the camping season, which typically runs from spring to early autumn, further contributes to the appeal of outdoor activities. Additionally, the government's efforts to promote tourism and outdoor recreation have helped boost the camping market in Hungary.

Underlying macroeconomic factors: The growing popularity of camping in Hungary can also be attributed to economic factors, such as the increasing interest in budget-friendly travel options. Camping offers a cost-effective alternative to traditional accommodation, making it an attractive choice for budget-conscious travelers. Furthermore, the trend towards domestic tourism, driven by factors such as convenience and safety, has led to a rise in camping activities among Hungarian residents.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.