Market Insights Mobility Travel & Tourism

Camping - Netherlands

Netherlands

The Camping market in the Netherlands is expected to generate a revenue of US$0.29bn by 2024.
Furthermore, the revenue is projected to grow annually at a rate of -1.77% (CAGR 2024-2028), leading to a market volume of US$0.27bn by 2028.
In the same market, it is expected that the number of users will reach 0.99m users by 2028.
The user penetration rate is projected to decrease from 6.5% in 2024 to 5.5% in 2028.
The average revenue per user (ARPU) is expected to be US$255.80.
By 2028, 52% of total revenue in the Camping market is expected to be generated through online sales.
In comparison to other countries, United States is projected to generate the highest revenue (US$23,270m) in 2024.
Camping in the Netherlands is increasingly popular, with a growing focus on sustainable and eco-friendly camping options.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Netherlands has been experiencing a steady growth in recent years, reflecting the increasing popularity of outdoor activities and nature-based tourism in the country.

Customer preferences: Customers in Netherlands are increasingly drawn to camping as a way to disconnect from their busy lives, immerse themselves in nature, and spend quality time with family and friends. The trend towards sustainable and eco-friendly travel options has also contributed to the growth of the camping market, with many campers opting for environmentally friendly camping sites and accommodations.

Trends in the market: One notable trend in the Camping market in Netherlands is the rising popularity of glamping, which combines the experience of camping with the luxury and comfort of a hotel stay. This trend caters to campers who seek unique and upscale accommodations while still enjoying the beauty of the outdoors. Additionally, there is a growing interest in themed camping experiences, such as wellness retreats, adventure camping, and culinary-focused camping trips.

Local special circumstances: Netherlands' unique geography, characterized by picturesque landscapes, lush forests, and stunning coastlines, provides an ideal setting for camping enthusiasts. The country's well-developed infrastructure, including a network of well-maintained camping sites and facilities, makes it easy for both locals and tourists to access and enjoy the camping experience. The Dutch culture, which values outdoor activities and sustainable living, further contributes to the popularity of camping in the country.

Underlying macroeconomic factors: The growth of the Camping market in Netherlands can also be attributed to broader macroeconomic factors, such as increasing disposable income levels, a growing focus on health and wellness, and the rise of domestic tourism. As more people seek affordable and flexible travel options, camping presents an attractive choice for those looking to explore the natural beauty of Netherlands without breaking the bank. Additionally, the impact of the COVID-19 pandemic has led to a surge in demand for outdoor activities and remote getaways, further driving the growth of the camping market in the country.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.