Market Insights Mobility Travel & Tourism

Camping - Pakistan

Pakistan

It is projected that by 2024, the revenue in Pakistan's Camping market will reach US$50.06m.
Moreover, the market revenue is expected to grow annually at a rate of 18.29% between 2024 to 2028, resulting in a projected market volume of US$98.00m by 2028.
The Camping market in Pakistan is also expected to have 783.60k users users by 2028.
User penetration is expected to increase from 0.2% in 2024 to 0.3% by 2028.
The projected ARPU in the Camping market is US$108.40.
Furthermore, it is expected that 54% of the total revenue in Pakistan's Camping market will be generated through online sales by 2028.
In comparison to other countries, United States is expected to generate the highest revenue of US$23,270m in 2024.
Camping in Pakistan is gaining popularity due to the country's diverse natural landscapes, from the Himalayas to the Arabian Sea.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Pakistan has been experiencing notable growth and development in recent years.

Customer preferences: Customers in Pakistan are increasingly drawn to camping as a way to disconnect from their busy lives, immerse themselves in nature, and engage in outdoor activities. The younger population, in particular, is showing a growing interest in adventure travel and seeking unique experiences, driving the demand for camping equipment and accessories.

Trends in the market: One of the key trends in the Camping market in Pakistan is the rise of eco-friendly and sustainable camping practices. Consumers are more conscious of their environmental impact and are opting for products that are made from recycled materials or are biodegradable. This trend is in line with global efforts towards sustainability and is influencing purchasing decisions in the camping industry.

Local special circumstances: Pakistan's diverse landscape, which includes picturesque mountains, serene lakes, and lush forests, provides ample opportunities for camping enthusiasts. The country's strategic location along the ancient Silk Road also adds a historical and cultural element to camping experiences, attracting both local and international tourists. Additionally, the government's efforts to promote tourism and improve infrastructure in remote areas are further boosting the camping market in Pakistan.

Underlying macroeconomic factors: The growing middle class in Pakistan, coupled with increasing disposable incomes, is fueling the demand for recreational activities such as camping. As more people prioritize experiences and outdoor adventures, the camping market is expected to continue its upward trajectory. Furthermore, the rise of e-commerce platforms in the country has made it easier for consumers to access a wide range of camping products, contributing to the market's growth.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.