Market Insights Mobility Travel & Tourism

Camping - South Korea

South Korea

South Korea's Camping market is expected to achieve a revenue of US$7.10m by 2024.
Moreover, it is anticipated to experience a yearly growth rate of -1.51% from 2024 to 2028, resulting in a projected market volume of US$6.68m by 2028.
The number of users in this market is expected to reach 70.82k users in 2028.
In 2024, user penetration is 0.1% and it is expected to remain the same in 2028.
The average revenue per user (ARPU) is estimated to be US$89.83.
Online sales will account for 67% of total revenue in the Camping market by 2028.
It is worth noting that United States will generate the most revenue (US$23,270m in 2024) in the Camping market worldwide.
South Korea's camping market is growing rapidly, with a focus on luxury camping experiences and eco-friendly initiatives.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

Market

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Region comparison

Currency

Analyst Opinion

The Camping market in South Korea has been experiencing a significant growth in recent years, driven by changing consumer preferences, increasing interest in outdoor activities, and unique local circumstances.

Customer preferences: South Korean consumers are increasingly seeking unique and immersive experiences, leading to a growing interest in camping as a recreational activity. The younger generation, in particular, is showing a preference for outdoor adventures and eco-friendly activities, contributing to the rise of camping culture in the country.

Trends in the market: One notable trend in the South Korean camping market is the popularity of glamping, a luxurious form of camping that offers more comfort and amenities. This trend caters to consumers looking for a blend of nature and luxury, driving the demand for upscale camping experiences in picturesque locations across the country. Additionally, there is a growing interest in camping gear and equipment, as enthusiasts seek high-quality and innovative products to enhance their outdoor experiences.

Local special circumstances: South Korea's unique geography, with its diverse landscapes ranging from mountains to coastlines, provides ample opportunities for camping enthusiasts to explore different environments. The country's well-maintained national parks and camping sites offer convenient access to nature, attracting both local and international campers. Furthermore, the government's efforts to promote eco-tourism and sustainable practices have further fueled the growth of the camping market in South Korea.

Underlying macroeconomic factors: The robust economy of South Korea, coupled with increasing disposable income levels among consumers, has played a significant role in driving the growth of the camping market. As more people prioritize experiences and outdoor activities, the camping industry has emerged as a popular choice for leisure and recreation. Additionally, the rise of social media and digital platforms has allowed camping enthusiasts to share their experiences and recommendations, further fueling interest in the market.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.