Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom
The Camping market in Sweden has been experiencing a notable growth in recent years, reflecting changing consumer preferences and local special circumstances that have contributed to the development of the market.
Customer preferences: Customers in Sweden are increasingly drawn to the idea of outdoor activities and nature-based experiences, driving the demand for camping equipment and accessories. The trend towards sustainable and eco-friendly products is also influencing consumer choices in the camping market, with a growing preference for environmentally conscious brands and products.
Trends in the market: One significant trend in the Swedish camping market is the rise of glamping, a luxurious form of camping that offers unique and comfortable accommodations in natural settings. This trend caters to consumers looking for a blend of outdoor adventure and upscale amenities, reflecting a shift towards experiential travel. Additionally, the popularity of outdoor recreational activities such as hiking, fishing, and kayaking has further fueled the demand for camping gear and accessories.
Local special circumstances: Sweden's abundant natural landscapes, including vast forests, picturesque lakes, and scenic coastal areas, provide the perfect backdrop for camping enthusiasts. The country's Right to Public Access, which allows people to camp on any uncultivated land for a limited time, has also contributed to the popularity of camping as a recreational activity. This unique law enables individuals to fully immerse themselves in the beauty of Sweden's outdoors, attracting both locals and tourists to explore the country's diverse camping opportunities.
Underlying macroeconomic factors: The stable economy and high standard of living in Sweden have supported the growth of the camping market, as consumers have the disposable income to invest in outdoor experiences and equipment. Additionally, the government's promotion of outdoor activities and sustainable tourism aligns with the increasing interest in camping among Swedes. These macroeconomic factors have created a favorable environment for the expansion of the camping market in Sweden, driving innovation and diversity in products and services offered to consumers.
Data coverage:
Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.Modeling approach:
We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.Additional notes: :
Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.
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Mon - Fri, 9am - 6pm (EST)
