The Cruises market in Iran is experiencing a surge in interest and development, reflecting a growing trend in the region towards luxury travel experiences.
Customer preferences: Iranian consumers are increasingly seeking unique and luxurious travel experiences, leading to a rise in demand for cruise vacations. The allure of exploring exotic destinations and enjoying high-end amenities onboard cruise ships is driving this shift in customer preferences.
Trends in the market: One notable trend in the Iranian Cruises market is the introduction of specialized cruise packages catering to local tastes and preferences. Cruise operators are incorporating elements of Iranian culture, cuisine, and entertainment to appeal to the domestic market. This customization is resonating well with Iranian travelers, who are looking for authentic experiences even while cruising.
Local special circumstances: Iran's strategic location along the Persian Gulf and the Caspian Sea presents a unique advantage for the Cruises market. The country's picturesque coastline and historical sites offer attractive destinations for cruise itineraries. Additionally, the government's efforts to promote tourism and improve infrastructure are further boosting the development of the Cruises market in Iran.
Underlying macroeconomic factors: The improving economic conditions in Iran are also contributing to the growth of the Cruises market. As disposable incomes rise and consumer confidence increases, more Iranians are willing to invest in leisure travel experiences such as cruises. This economic stability is creating a conducive environment for the expansion of the Cruises market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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