Key regions: United Kingdom, India, Indonesia, Germany, Malaysia
The Package Holidays market in Australia & Oceania has been experiencing significant growth and development in recent years.
Customer preferences: Travelers in Australia & Oceania are increasingly seeking convenience and hassle-free experiences when planning their holidays. Package holidays offer a one-stop solution for accommodation, transportation, and activities, catering to the preferences of busy individuals and families looking to maximize their vacation time.
Trends in the market: In Australia, there is a growing demand for all-inclusive package holidays to popular destinations within the region such as Bali, Fiji, and New Zealand. These packages often include flights, accommodation, meals, and tours, providing a cost-effective and convenient option for travelers. Additionally, there is a rising trend in customized package holidays that allow customers to tailor their trips according to their preferences, whether it be adventure activities, cultural experiences, or relaxation by the beach.
Local special circumstances: Australia & Oceania's unique geography and diverse landscapes make it an attractive destination for package holidays. From the stunning beaches of the South Pacific islands to the rugged Outback of Australia, travelers have a wide range of options to choose from when selecting their package holiday. The region's rich indigenous cultures and vibrant cities also add to the appeal for tourists looking for a mix of relaxation and exploration.
Underlying macroeconomic factors: The stable economic growth in Australia & Oceania has contributed to the increasing popularity of package holidays among local residents. With rising disposable incomes and a growing middle class, more people have the financial means to afford these convenient travel packages. Additionally, the strong performance of the tourism industry in the region has led to an expansion of offerings from tour operators and travel agencies, further fueling the growth of the package holidays market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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