Market Insights Mobility Travel & Tourism

Package Holidays - Romania

Romania

By 2024, Romania's Package Holidays market sector is anticipated to generate a revenue of US$1.36bn.
The revenue is expected to observe an annual growth rate (CAGR 2024-2028) of 4.47%, ultimately resulting in a projected market volume of US$1.62bn by 2028.
Additionally, the number of users in the Package Holidays market is expected to reach 2.09m users by 2028, with user penetration estimated to increase from 9.5% in 2024 to 10.9% by 2028.
The average revenue per user (ARPU) is projected to be US$0.73k.
Furthermore, online sales are expected to account for 52% of total revenue by 2028.
It is interesting to note that China is expected to generate the most revenue globally, amounting to US$59,860m in 2024, in comparison to other countries.
Romanian consumers are increasingly opting for all-inclusive package holidays to popular Mediterranean destinations.

Key regions: United Kingdom, India, Indonesia, Germany, Malaysia

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Analyst Opinion

The Package Holidays market in Romania has been experiencing notable growth and development in recent years.

Customer preferences: Travelers in Romania are increasingly seeking convenience and value for money when planning their holidays. The all-inclusive nature of package holidays appeals to customers looking for hassle-free travel experiences where accommodation, meals, and activities are bundled together. Additionally, the peace of mind that comes with having everything organized by a single provider is becoming more attractive to Romanian tourists.

Trends in the market: One significant trend in the Romanian Package Holidays market is the rising interest in domestic destinations. As more people look to explore their own country, tour operators are expanding their offerings to include packages to various regions within Romania. This trend is driven by a growing appreciation for the country's natural beauty, cultural heritage, and unique experiences that can be found closer to home. Another trend shaping the market is the increasing popularity of personalized and experiential holidays. Travelers are seeking unique and authentic experiences that allow them to immerse themselves in the local culture. To cater to this demand, package holiday providers in Romania are diversifying their offerings to include off-the-beaten-path destinations, hands-on activities, and interactions with locals.

Local special circumstances: Romania's diverse landscape, which includes the Carpathian Mountains, the Black Sea coast, and charming medieval towns, presents a unique opportunity for the Package Holidays market. Tour operators are capitalizing on these attractions by designing packages that showcase the country's natural beauty, history, and traditions. Additionally, Romania's rich cultural heritage, which encompasses influences from various civilizations, adds a layer of depth and authenticity to the travel experiences offered in package holidays.

Underlying macroeconomic factors: The growth of the Package Holidays market in Romania is also influenced by macroeconomic factors such as rising disposable incomes and changing consumer preferences. As more Romanians have the financial means to travel, the demand for convenient and affordable holiday options is increasing. Furthermore, the shift towards experiences over material possessions is driving the demand for package holidays that offer unique and memorable moments for travelers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.