Market Insights Mobility Travel & Tourism

Vacation Rentals - Western Asia

Western Asia

The Vacation Rentals market in Western Asia is anticipated to achieve a revenue of US$3.25bn by 2024.
The market is predicted to demonstrate an annual growth rate (CAGR 2024-2028) of 4.12%, which would result in a projected market volume of US$3.82bn by 2028.
By 2028, the number of users in the Vacation Rentals market is expected to reach 31.86m users.
The user penetration, which is 13.1% in 2024, is projected to increase to 13.7% in 2028.
The average revenue per user (ARPU) is expected to amount to US$111.60.
In the Vacation Rentals market of Western Asia, 79% of the total revenue is estimated to be generated through online sales by 2028.
It is worth noting that United States is expected to generate the highest revenue in comparison to other countries, which is projected to be US$19,770m in 2024.
In Western Asia, Vacation Rentals market is witnessing growth due to rising demand from domestic tourists and increasing popularity of unique and authentic travel experiences.

Key regions: Vietnam, United States, United Kingdom, Indonesia, Malaysia

Market

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Region comparison

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Analyst Opinion

The Vacation Rentals market in Western Asia is witnessing a surge in popularity among travelers seeking unique and personalized accommodation options in this diverse region.

Customer preferences: Travelers in Western Asia are increasingly drawn to vacation rentals due to the desire for authentic and immersive travel experiences. They prefer the flexibility and privacy offered by vacation rentals compared to traditional hotels. Additionally, the growing popularity of remote work has led to an increase in long-term vacation rental bookings as digital nomads seek comfortable and well-equipped spaces to work from while exploring the region.

Trends in the market: In countries like Turkey and the United Arab Emirates, there is a notable trend of luxury vacation rentals catering to high-end travelers looking for exclusive and upscale accommodation options. These properties often come with premium amenities and services to cater to the discerning tastes of luxury travelers. On the other hand, countries like Jordan and Lebanon are seeing a rise in demand for vacation rentals that offer a blend of cultural immersion and modern comforts, attracting travelers interested in exploring historical sites and local traditions.

Local special circumstances: Countries in Western Asia boast a rich cultural heritage and diverse landscapes, making them attractive destinations for travelers looking to experience something unique. Vacation rentals in this region often reflect the local architecture and design aesthetics, providing guests with a sense of place and a deeper connection to the destination. Additionally, the warm hospitality and personalized service offered by many vacation rental hosts contribute to the overall appeal of this accommodation option in Western Asia.

Underlying macroeconomic factors: The Vacation Rentals market in Western Asia is also influenced by macroeconomic factors such as government policies, infrastructure development, and tourism initiatives. Countries that invest in promoting tourism and improving travel infrastructure are likely to see a growth in the vacation rental sector as more travelers are attracted to the region. Economic stability and currency exchange rates can also impact the affordability of vacation rentals for both domestic and international travelers, shaping the overall market dynamics in Western Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of vacation rentals.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.