Storage - Southeast Asia

Southeast Asia

Revenue in the Storage market is projected to reach US$1.16bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.51%, resulting in a market volume of US$1.55bn by 2028.
The average Spend per Employee in the Storage market is projected to reach US$3.29 in 2024.
In global comparison, most revenue will be generated in the United States (US$20,060m in 2024).

Key regions: Brazil, Indonesia, Europe, United States, Italy

Market

Region

Region comparison

Currency

Analyst Opinion

The Storage market in Southeast Asia is experiencing significant growth and development due to several key factors. Customer preferences in the region are driving the demand for storage solutions. With the increasing digitization of businesses and the growing popularity of e-commerce, there is a greater need for storage space to store and manage large amounts of data and inventory. Additionally, the rise of cloud computing and the need for data centers has further fueled the demand for storage solutions in the region. Trends in the market show a shift towards more advanced and efficient storage solutions. Companies are increasingly adopting technologies such as flash storage and software-defined storage to improve performance and scalability. This trend is driven by the need for faster data access and processing, as well as the growing demand for storage solutions that can handle the increasing volume of data generated by businesses. Local special circumstances also play a role in the development of the Storage market in Southeast Asia. The region is home to a large number of small and medium-sized enterprises (SMEs) that are looking for cost-effective storage solutions. These companies often have limited IT budgets and require storage solutions that are affordable and easy to manage. As a result, there is a growing demand for entry-level storage solutions that offer a balance between performance and affordability. Underlying macroeconomic factors also contribute to the growth of the Storage market in Southeast Asia. The region has experienced rapid economic growth in recent years, leading to an increase in business activities and the need for storage solutions. Additionally, the increasing adoption of digital technologies and the rise of the digital economy have created a greater demand for storage solutions to support these activities. In conclusion, the Storage market in Southeast Asia is growing and developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As businesses in the region continue to embrace digital technologies and the demand for data storage increases, the market for storage solutions is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.