Public Cloud - Poland

Poland

Revenue in the Public Cloud market is projected to reach US$2,511.00m in 2024.
Platform as a Service dominates the market with a projected market volume of US$1,154.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.02%, resulting in a market volume of US$5,996.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$134.30 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Poland is experiencing substantial growth, driven by factors such as increasing adoption of digital technologies, growing awareness of the benefits of online services, and the convenience of cloud-based solutions. The market's growth rate is influenced by the demand for various sub-markets, including Infrastructure, Platform, Software, Business Process, and Desktop as a Service. These factors contribute to the overall growth and potential for future expansion in the Public Cloud market in Poland.

Customer preferences: As the demand for remote work and virtual collaboration continues to rise in Poland, consumers are increasingly turning to public cloud solutions for their storage and computing needs. This shift towards cloud-based technologies is driven by the growing preference for flexible and scalable IT infrastructure, as well as the need for secure data storage and access from anywhere. Additionally, the increasing number of start-ups and small businesses in the country are also fueling the growth of the public cloud market, as they seek cost-effective and efficient solutions to support their operations.

Trends in the market: In Poland, the Public Cloud Market is experiencing a surge in adoption, driven by the increasing demand for scalable and cost-effective IT solutions. This trend is expected to continue, with the market projected to grow at a CAGR of 16.2% from 2021 to 2026. This growth is significant for industry stakeholders, as it presents opportunities for expansion and innovation. It also highlights the importance of digital transformation in the current business landscape. With the rise of remote work and the need for flexible IT infrastructure, the public cloud market in Poland is poised for continued growth. This trend has implications for businesses, as they need to adapt to the changing landscape and leverage the benefits of public cloud services to stay competitive. Additionally, the increasing adoption of cloud-based solutions in Poland is expected to drive further developments in the market, such as the introduction of new services and improved security measures.

Local special circumstances: In Poland, the Public Cloud Market is rapidly growing due to the country's strong digital infrastructure and high internet penetration rate. Additionally, the government's initiatives to promote digitalization and the rise of startups in the tech sector have contributed to the market's growth. The country's location in Central Europe also makes it a strategic hub for multinational companies looking to expand their cloud services in the region. Furthermore, Poland's strict data protection laws and adherence to EU regulations make it a trusted location for data storage and processing, attracting foreign investors and driving the market's development.

Underlying macroeconomic factors: The Public Cloud Market in Poland is greatly impacted by macroeconomic factors such as the country's economic growth, government policies, and investment in digital infrastructure. As Poland's economy continues to grow and develop, there is a greater demand for efficient and cost-effective cloud solutions. Additionally, the government's support for digital transformation and investment in modernizing IT infrastructure is driving the adoption of public cloud services. Furthermore, the increasing trend of remote work and digitalization in various industries is also contributing to the growth of the public cloud market in Poland. These factors, combined with the country's stable political climate and favorable business environment, make Poland a promising market for public cloud services.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.