eCommerce Software - Germany

  • Germany
  • Revenue in the eCommerce Software market is projected to reach US$347.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.08%, resulting in a market volume of US$392.30m by 2028.
  • The average Spend per Employee in the eCommerce Software market is projected to reach US$8.06 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$4,127.00m in 2024).

Key regions: United States, Japan, Germany, Australia, France

Region comparison

Analyst Opinion

Germany, known for its engineering and technological advancements, has been leading the way in the eCommerce Software market in Europe.

Customer preferences:
German customers have a high preference for quality and efficiency, which translates to their eCommerce software choices. They tend to choose software that is reliable, secure, and provides a seamless shopping experience. German customers are also highly concerned about data privacy and security, which is reflected in their preference for software that adheres to strict data protection laws.

Trends in the market:
The eCommerce Software market in Germany has been growing at a steady pace, with an increasing number of small and medium-sized businesses adopting eCommerce solutions. The COVID-19 pandemic has accelerated this trend, with many businesses shifting their focus to online sales to stay afloat. As a result, there has been a surge in demand for eCommerce software that provides features such as online payment gateways, inventory management, and customer relationship management.

Local special circumstances:
In Germany, there are strict regulations around data privacy and security, which has led to the development of eCommerce software that adheres to these regulations. Additionally, the German market is highly fragmented, with a large number of small and medium-sized businesses operating in various industries. eCommerce software providers have responded to this by offering software that is tailored to specific industries and business sizes.

Underlying macroeconomic factors:
Germany has a strong economy with a high level of technological advancement, which has created a favorable environment for eCommerce software providers. Additionally, the German government has been supportive of eCommerce businesses, offering incentives and funding to encourage growth in the sector. The country's location in the heart of Europe also makes it an attractive market for eCommerce businesses looking to expand into other European countries.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.


We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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